New York Spring and Summer Fashion Week was held from September 5th to September 15th in New York time. The second season of "New York Fashion Week Tmall China Day" (hereinafter referred to as "Tmall China Day") was released on September 10.

In addition to the performance on the show floor, the performance of Chinese brands outside the show is also impressive.

This time, New York Fashion Week “Tmall China Day” not only retained the previous Runway Show and China Day Showroom. Two new links have been added, namely China Day Talk and China Day Pop-UP Market. The newly added two links aim to present contemporary Chinese design power across industries.

From September 9th to September 11th, China Day Flash Store was launched. Tmall National Trends joined forces with the world's top trend buyers, Opening Ceremony, to create the China Day "Tmall Guochao Brand Shop", which aims to customize the trend of cross-border products for a series of brands with unique Chinese cultural genes.

These brands with unique Chinese cultural genes include Kang Shifu Hanyang, Laoganma, Shuangmei, Summer Palace, Yunnan Baiyao, Onecup.

Customers can buy goods printed on the site with Kang Shifu Hanyang, Laoganma, Shuangmei, Summer Palace, Yunnan Baiyao, Onecup and those bearing the trademarks of these brands. In these costumes, it is not just a stamp. In the choice of color, it also echoes the color of the brand products. For example, Laoganma's clothes are in line with the iconic color of Laoganma's products - red.

Liu Bo, President of Tmall Platform Operations Division, said: "These are well-known domestic and overseas, and the long-established Chinese goods boutique, through the China-Japan platform for the first time, cross-border cooperation with fashion fashion, showing the local culture and lifestyle in all directions, in New York. The whole society has reinterpreted the 'China tide'. The national tide is a shift from production to design. We have the ability to incubate and support and help brands to globalize."

The China Day Flash Store event promoted a group of Chinese-style brands, which helped Chinese brands to go global and deepened the world's impression and understanding of China's national trends.