The quality inspection director took the class, the dairy products were inspected comprehensively, the dairy industry joint declaration, the foreign-funded enterprises rushed into the domestic market... In the late summer and early autumn days, China’s dairy industry experienced unprecedented turmoil and plunged into turbulent dairy products. What can you do again?

Throughout all the portals, the individual statements of each dairy company have no apology - guarantee - appease, please continue to use the consumer, just released the joint quality integrity declaration today, which is to analyze the production and circulation of dairy products to ensure the quality of dairy products. Let the consumers who have been bruised and bruised buy with confidence, but is this enough?

"When everyone is doing the same thing, you don't have any impression of it." Now all the dairy companies are apologizing, they are all guaranteeing, and no consumer knows that it is a bright apology. More sincere, it is still more profound about Mengniu’s remorse, or Yili’s guarantee is more absolute.

At this time, consumers' confidence in the company cannot be established by such a guarantee. What can dairy companies do at this time?

Let's go back to the origin of the dairy – the cows go and have a look. Nowadays, the problem of dairy farmers selling milk is common in various places. Even the fresh milk is dumped directly into the sewer every day. TV stations such as jade and phoenix have begun to supply milk to these dairy farmers, especially Sanlu. Regional - to pay attention, the author believes that these decentralized open family feeding to the milk station to receive milk and then the company's milk collection process will be integrated by the completely closed milk chain, then, with the help of the media, began to work Can the integration of the dispersed milk supply chain give consumers greater confidence?

The author below attempts to use the A company as an example to explain:

A company is the top three in the domestic dairy industry, with strong capital. This dairy industry inspection was unfortunately recruited. Although many crisis public relations strategies were adopted immediately, consumers' confidence in them also declined. Then, can Company A start to integrate the milk supply chain at this time, even if it is a semi-public interest.

Sanlu’s dairy farmers are no longer able to continue to feed the cows. No one collects milk, but the cows still need to feed. This way, many dairy farmers are caught in a dilemma, and even some economically weak dairy farmers transfer cows at low prices. . Can A company buy these healthy cows at a fair price? For example, if 10,000 yuan is the market price, then A will go out to take 11,000 to make an acquisition, to ensure the economic benefits of dairy farmers, and to show people as a better public relations.

After the acquisition comes back, it will be self-fed, and it must be strictly quarantined and processed with its own production capacity. Even if the current market demand is not strong, the supply of raw materials is far greater than the demand, and it is at a loss, and it can also use the power of capital to hold the teeth and the demand for dairy products. It is always necessary to recover, and the A company that survived this period of market downturn has acquired the entire production base of Sanlu in disguise.

When the dairy industry is revived, if there are still dairy farmers who are willing to feed the cows, they can return them to the dairy farmers at a price of 11,000 yuan. Of course, after the strict quarantine work and the management of the dairy farmers, the milk should be reduced. Station links, directly from dairy farmers to the company, to ensure the safety of raw materials.

Such a special public relations program ensures that the dairy chain is not harmed by the bottom dairy farmers. On the other hand, it integrates the resources of Sanlu, and at the same time, it can carry out corresponding publicity strategies to enhance consumer confidence. The market operation space of enterprises will also increase accordingly, ensuring the reputation of the brand.

Of course, all of this comes from the author's fantasy. Without any confirmation, the significance of this article is only to blame the jade, hoping to get expert guidance, which will help the domestic dairy industry.