Woven bonded lining is a kind of lining coated with hot melt adhesive, which is one of the auxiliary materials often used in fabric production. The bonded interlining is attached to the back of the fabric after heating and pressing. When the fabric needs to express clarity and thickness, it can be reflected by adding the bonded interlining, or when the fabric is too soft and slippery to operate, adding the bonded interlining can make the fabric flexible. Woven adhesive interlining is often used in the main body or important position of the work, and also has soft and hard points, which need to be selected as appropriate. Garment interlining is a large category of clothing accessories, which acts as a skeleton on clothing. Just like building a house requires reinforced concrete as the skeleton; making clothing requires interlining as the skeleton. Through the modeling, reinforcement and shape retention of the interlining, the clothing can form all kinds of beautiful styles. Warp knitting interlining is a kind of adhesive interlining, and some people call it double-sided; It is made of all over as the basic coating processing, the organization is relatively simple, generally using the warp interlace weft interlining method, such organizational structure can make the warp all over soft and elastic. Warp Knit Interlining,Non Fusible Interlining,Woven Interlining Fabric,Interlining In Garments TAIZHOU GAOXIN NONWOVENS CO.,LTD , https://www.cntz-nonwovens.com
One April day, many southern cities experienced unusually high temperatures, but home appliance stores had not yet entered their peak sales season. As a result, the mall was relatively quiet. A woman approached our small appliance counter and mentioned how inconvenient it was to clean the soymilk machine. Our multi-functional mixer was right next to the soymilk machine display. I immediately suggested that she try our mixer instead, explaining that it was easy to clean—just rinse it under the faucet and it would be spotless in seconds. Then, I demonstrated how quickly we could prepare soy milk using pre-soaked beans. Within less than two minutes, I had a cup ready and showed it to the customer. I added that, with the weather getting warmer, the mixer could also be used to make fruit shakes—fast, convenient, and highly functional. The customer was intrigued and immediately wanted to try it. The demonstration sealed the deal.
From this sales story, we can analyze the key strategies that led to success. First, the product needs to "move." Products are static, but when they are in motion—working, demonstrating, or being used—they capture attention. The sales guide here recognized the customer's deeper need: not just a soymilk machine, but an easy-to-use device for making drinks. By highlighting the mixer’s ease of cleaning and versatility, the guide effectively matched the product with the customer’s needs.
Second, the salesperson must "move" themselves. In retail, most of the time is spent without customers, so it's important to stay active. This includes listening to what others are saying, observing customer behavior, and staying alert. When engaging with customers, the salesperson should use dynamic language, varied tone, and clear body movements. Demonstrating the product rather than just talking about it makes a stronger impression.
Third, the customer should be encouraged to "move" as well. Involving them in the process—letting them touch, operate, or even disassemble the product—creates a sense of participation and trust. This hands-on experience helps customers feel more confident in their purchase decision.
In this case, the sales guide successfully applied these principles. She stayed attentive, observed the customer’s concern, and used the mixer’s versatility to address the issue. Instead of focusing on the product’s limitation (not heating the soymilk), she highlighted its advantages—making juice, shakes, and more.
Beyond these actions, the guide also "moved her mind"—thinking strategically, adapting to the situation, and using smart selling techniques rather than just relying on instinct. Sales is not just about pushing products; it’s about understanding needs, creating experiences, and building trust. Through thoughtful engagement and effective demonstrations, the guide turned a simple interaction into a successful sale.