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Coincidentally, the Spring and Summer 2010 New Collection Launch for an apparel company recently took place in the multi-functional hall of Haiyin Bin Fashion Square. The event was not only well-attended but also showcased a total of six fashion brands spread over two days, offering a dynamic and immersive experience for attendees.
On the first day, the flagship brands Rolladolls Black, Rolladolls White, and mjmj took the stage. Drawing inspiration from the magical atmosphere of fairy tales, the set design and stage layout created a whimsical "Green Forest" setting, marking the official start of the Spring and Summer 2010 fashion season. This season, Rolladolls Black embraced the vibrant energy of 80s disco rock, incorporating military-style badges and insignias into its designs, while bold, saturated colors challenged traditional fashion norms. In contrast, Rolladolls White focused more on the theme released that day, featuring pastel and candy-colored outfits that perfectly complemented the fairytale-inspired aesthetic. The stage setup and models' performances further enhanced the magical forest ambiance.
mjmj, on the other hand, stayed true to its classic roots while introducing fresh and bold changes. By blending various elements, the brand presented a range of characteristics—restrained, sexy, innocent, or even rebellious—offering something for every woman’s personality.
The second day featured HA’Poppy, Jonita & Co, and Sha Lei. The theme revolved around summer beaches, sunshine, and a refreshing vibe. HA’Poppy brought a mix of coolness, luxury, and dazzle, expressing different moods through its collections. Starting with a colorful and vibrant journey, the brand transitioned into a more sophisticated, low-key luxury for the evening. Their color palette included mysterious black, dark blue, and Roland Purple, paired with lightweight, transparent fabrics that added a modern touch to the 2010 spring and summer wardrobe.
Jonita & Co continued its signature style of elegance and refinement, focusing on clean lines, precise tailoring, and high-quality materials suitable for both work and leisure. The brand offers women versatile, easy-to-wear clothing and accessories that reflect their personal style.
Sha Lei drew inspiration from traditional Chinese ink painting this season, with spring flowers as the central motif. The collection used a variety of fabrics and delicate stitching to express a woman's inner desires and aspirations, resulting in graceful and alluring designs that captured the essence of femininity.