Light weight, flexible and durable, good environmental protection TAIZHOU GAOXIN NONWOVENS CO.,LTD , https://www.cntz-nonwovens.com
One day in April, many cities in the South experienced unusually high temperatures, but home appliance stores had not yet entered their peak sales season. As a result, the mall was relatively quiet. A woman approached our small appliance counter and mentioned that cleaning the soymilk machine was quite tedious. Our multi-functional mixer was positioned right next to the soymilk machine. I immediately introduced the mixer, highlighting how easy it was to clean—just rinse it under the faucet, and within seconds, it would be spotless. Then, I quickly prepared some soybeans and made a cup of fresh soymilk right there. Afterward, I showed the customer how simple the cleaning process was. “It takes less than two minutes,†I said. “With the weather getting hotter, this mixer can also be used for making fruit shakes—fast, convenient, and highly functional.†The customer was immediately interested and tried it out on the spot. The demonstration led to an immediate purchase.
From this sales story, we can analyze several key points that contributed to the success of the sales guide:
First, make the product "move."
A product is static, and it won’t speak for itself. Only when it's actively used or demonstrated can it truly catch a customer’s attention. The sales guide understood this. Instead of just showing the mixer, she demonstrated its functions in real-time. She emphasized the convenience of cleaning, which addressed the customer's deeper need: a machine that makes soy milk without the hassle. By performing a live demo—preparing soybeans, making soymilk, and cleaning the mixer on the spot—she effectively matched the product with the customer's needs.
Second, make yourself "move."
At retail counters, salespeople spend only about 20% of their time interacting with customers, while the remaining 80% is free time. How to use that time? Many guides waste it by standing idle or wandering aimlessly. A successful salesperson uses this time wisely. They listen carefully to what other salespeople are saying, observe customer behavior, and stay alert. When engaging with customers, they use dynamic language, varied tones, and clear expressions. They also demonstrate the product rather than just talking about it. Body movement is important too—walking around the store, approaching potential customers, and using expressive gestures to enhance communication.
Third, make the customer "move."
Magicians know that people are more likely to believe something if they experience it themselves. Similarly, customers are skeptical of claims unless they can see or try the product. In this case, the sales guide invited the customer to participate in the process. She let them watch the mixing, even helped them operate the machine. This hands-on involvement increased trust and made the customer feel more connected to the product. It also allowed them to experience the convenience and versatility of the mixer firsthand.
In addition to these strategies, the most important thing for a sales guide is to "move" their mind. Selling isn't just about pushing products; it's about thinking critically, adapting to customer needs, and using smart techniques. Successful selling requires creativity, observation, and a deep understanding of both the product and the customer.
By combining product demonstration, personal engagement, and customer participation, the sales guide turned a simple interaction into a compelling sales moment. Her ability to think on her feet and adapt her approach made all the difference.
Nonwovens for automotive production can be divided into molded interior parts (including roof, rear hatch cover, door upholstery and headrest, molded carpet), sound absorption/sound insulation and thermal insulation materials (acoustic, thermal insulation materials, fluffy fiber pads can be molded), and composite and laminated materials (high performance fibers, natural fiber nonwovens, glass fiber nonwovens and others)
The main reasons for the increasing application of nonwovens in the automotive field are as follows: first, nonwovens that can be engineered have incomparable advantages over wovens; The second is that it can be deeply molded, suitable for the requirements of any complex surface shape of the interior, and the thickness and hardness of the material can be personalized according to the requirements of the automobile manufacturer. Third, because nonwoven materials can be used in all parts of the car cabin, so it can be consistent in color and structural shape, because of the use of raw liquid dyeing process, its products have better light and wear-resistant color fastness, in addition, nonwoven materials have more balanced tensile properties than woven fabrics in the vertical and vertical direction, so after molding, the appearance is more uniform. Fourth, relative to their weight, nonwoven materials can be designed to be stronger and extremely wear-resistant and heat-resistant. Fifth, nonwoven materials have a higher cost performance and are lighter than woven materials, which is conducive to improving the fuel level of the vehicle and thus more economical. Sixth, a variety of fibers can be combined in a nonwoven material as needed to achieve the best cost performance. The sound absorption effect of nonwoven sound absorption materials in the frequency range of 200~400Hz is 5db higher than that of standard control materials, and the sound absorption effect in the range of 400~1000Hz is similar.