CLORIS (Codisi): building a differentiated brand value apparel

In the applause came to a close, the first 20 sessions of China National Clothing & Accessories Expo (CHIC) has played a significant role in the development of China's apparel industry and now has a very wide range of influence. A high degree of recognition of a clothing brand , if able to attract the attention of many professional visitors at the show, detonated in the venue on the pinnacle of fashion and art are rare. Less Shu wear brand from London CLORIS ( song Edith ) Although it is the first exhibition, but it caused extraordinary sensation in the hall, just three days time to complete the exhibition intends to cooperate with more than a dozen provincial agents , These results not only from the CLORIS (high quality) exhibitors products, but also the brand's distinctive value orientation has played a huge push.

What is the strength of the brand value? A few figures from Coca-Cola can be seen - Coca-Cola brand value of nearly 70 billion US dollars, while its annual sales of only 27 billion US dollars. The fact that the marketing course was used countless times as a case to analyze and explain, is very good to prove to the world the importance of brand value. To create "international fashion women's " brand positioning CLORIS (Codisi) in the fierce competition in the market to achieve such extraordinary results, is the difference between domestic and similar brand value positioning to play a huge utility.

Hong Kong Yin Lai International Co., Ltd. as CLORIS Asia's brand operations headquarters, the CLORIS (Gotti) from London to China onto the stage in China, brought into the field of vision. As an emerging market in China, the demographic dividend on the economy stimulating effect, there are still. 2010-2011, China's economic growth still maintained a high growth of more than 9%, many international markets optimistic about our market, have landed the beach, but at the same time the urban women in China's consumer psychology and consumer buying habits are also occurring Earth-shaking changes. These phenomena contributed to the CLORIS brand's reorientation of the demand for women's clothing: the standard of urban women's choice of clothing changed from simply looking good, comfortable and gradually changing to emphasizing brand value and brand culture. Therefore, the brand value The size of the future apparel industry as the core competitive factor. However, China's garment industry has been in the processing stage since its reform and opening up with a weak core competitiveness. In response, CLORIS entered the domestic market to determine the brand value of "fast fashion" and "parity price" and strictly adhered to these two principles in the process of development in order to break the inherent mode of domestic apparel industry , To adapt to the new situation of domestic development, have the article started CLORIS (Goody) in the service fair good performance.

At present, after scientific sampling and analysis by industry insiders conclude that the recognized profit distribution structure of apparel value chain should be 50% design, 40% marketing and 10% production. A considerable number of domestic apparel companies still remain in the labor-intensive processing and manufacturing operations, product design and brand building is not valued. The current "fast fashion" culture, in fact, CLORIS (Gotti) Britain's early development has been practiced, and constantly improving. CLORIS (song Edith) of "fast fashion" concept is actually a design-driven, marketing-driven, brand building as backing, to achieve development, marketing, brand building to keep pace troika, composed of domestic clothing brand jewelry giant Differentiation. To this end, Silver International Hong Kong and more than 100 upstream suppliers have maintained close cooperation to achieve an annual output of more than 10 million supply scale, a strong supply guarantee CLORIS (Guodi Si) launched in 18 bands a year to launch the product, make up Delivery cycle takes only 15 days, with the fast fashion response capabilities of international fast fashion brands ZARA, H & M.

CLORIS currently focuses its channel development in tier-2 and tier-3 cities in the medium-sized economy index, and is aggressively integrated into an overall stronghold in the region. When many domestic Shaoxu apparel brands blindly open stores in the tier-one shopping districts of tier-1 cities , CLORIS, through a macro analysis of the domestic economic environment and a forward-looking estimate of the development potential and space for all levels of cities in China, finally selected the "fair value" strategy in the second- and third-tier markets to allow more Target channel development market consumers can feel the fashion from England, feel that a "expensive style." CLORIS minimizes the negative impact that high-priced products have on consumers, attracts more loyal consumers at affordable prices, and secures the elegance of European-style courtrooms, leaving more women to experience the luxury of London charm.

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