Recently, Finnish outdoor sports brand ICEPEAK opened two new stores one after another on the 5th floor of Beijing Beichen Shopping Mall and on the 4th floor of Hualian Commercial Building in Fuchengmen. Since the ICEPEAK brand entered the Chinese market in December 2010, it has successfully established 13 direct-operated terminals in Beijing and Shijiazhuang, and has achieved good sales performance.

Recently, Finnish outdoor sports brand ICEPEAK opened two new stores one after another on the 5th floor of Beijing Beichen Shopping Mall and on the 4th floor of Hualian Commercial Building in Fuchengmen.

Since the ICEPEAK brand entered the Chinese market in December 2010, it has successfully established 13 direct-operated terminals in Beijing and Shijiazhuang, and has achieved good sales performance.

In recent years, the ICEPEAK brand conforms to the trend of popularization, youthfulness and family-oriented development of China’s outdoor sports, continuing the successful development strategy of the ICEPEAK brand in the global market. While continuing to expand the conventional outdoor product line, it has forward-looking family members. Series, children's series and other outdoor products have been widely recognized by consumers and better meet the needs of China's outdoor sports market.

At the same time, the ICEPEAK brand actively cooperates with the major outdoor sports media to gradually increase the brand awareness and reputation and lay a solid foundation for expanding the national market. Currently, ICEPEAK has nearly 300 independent stores in more than 50 countries around the world, large flagship stores in Finland, the Netherlands, the United Kingdom and Russia, and also supplies more than 4,000 multi-brand sports shops throughout Europe.

The ICEPEAK brand is an outdoor sports brand owned by L-Fashion, Finland's largest clothing company with a history of 100 years. Its product line covers: outdoor extreme series, urban leisure series, indoor fitness series, ski series, beachwear and swimwear series, children's outdoor series, children's ski series, bags and accessories series.

The ICEPEAK brand relies on the powerful technology, research and development capabilities and rich operating experience that L-FASHION Group has accumulated in the design, production and sales of outdoor sports products for many years. It continues to expand its global market share with solid product quality and superior cost performance. In order to comply with the global market development strategy, the ICEPEAK brand will be launched in the fall and winter 2012-2013 new products. At the same time when the product is fully upgraded, the new LOGO will be replaced in the global market.

In the future, the ICEPEAK brand will devote its full energy to building the most close family outdoor brand image in the Chinese market, focusing on the development of “China's second generation households” and bringing the most fashionable and cost-effective outdoor products to the Chinese market.

ICEPEAK - This professional outdoor sports brand ICEPEAK from Scandinavia can bring more professional protection and more leisurely and enjoyable living enjoyment for outdoor enthusiasts.

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