[China Glass Network] zone a mistake: do not need Internet marketing investment Clothing Accessories,Little Girl Clothing Accessories,Embroidered Patches,Fashion Clothing Accessory Shaoxing Yichuang Trading Co., Ltd. , https://www.yichuangcc.com
Compared with traditional marketing methods, online marketing does invest less, but less investment does not mean no investment. Especially in the manpower sector, many companies have one or two network departments, but they are tasked with website planning, technical maintenance, content construction, network promotion, and online sales. Even some companies require the company's LAN and computer maintenance.
Myth 2: Network promotion does not equal network marketing
Many friends who have just come into contact with online marketing like to confuse network marketing and online promotion. They think that network promotion is network marketing, and network marketing is network promotion. Actually, it is not. Let me talk about the difference between the two.
Network promotion focuses on promoting the word, literally understanding, the promotion of the word means to make the product as much as possible to let people know, as long as others know that there is this product, then the purpose of promotion has reached, but also a success Promotion. Often, there is less investment in network promotion. From the perspective of manpower, one can also operate. The key to the success of online promotion is execution, such as the exchange of friendship links, which is a very basic promotion. It is easy to do this job, as long as you are looking for someone to talk online every day. Even if I talk again, when I have found 10,000 people, I will always exchange hundreds of them. This is entirely about execution.
Internet marketing focuses on marketing, and the purpose of marketing is not just to promote, let people know that the product is OK. More critical is the actual economic benefits. Measuring the quality of marketing work often depends on how many products or services are sold. And usually the network marketing investment is relatively large, not one can get it, and needs teamwork. The key to the success of online marketing is creativity. For example, event marketing, everyone knows that many people also understand how to operate. But the key to the success of event marketing depends on whether the event planning is good or not, and this is entirely creative. The same event cannot be copied. It’s not that execution is very strong, and if you work hard, you can come up with ideas.
Therefore, when doing online marketing, we must pay attention to it, we are doing marketing, not doing promotion, not staring at the promotion data. For example, if you look at the IP number, you must look at the final marketing effect. And the same is true when recruiting people, to distinguish the difference between the promotion staff and the marketing staff. If you are recruiting people, then don't give marketing indicators to others.
Myth #3: Internet marketing is a life-saving straw
It is good for enterprises to pay attention to network marketing, but for individual companies, the expected value is too high. Especially in some industries with fierce competition, or enterprises that have encountered bottlenecks in their own companies, they like to use online marketing as a straw, thinking that network marketing alone can save a company. This idea is biased. Internet marketing is white, network + marketing, but also a marketing tool. It is just borrowing the emerging high-tech platform of the Internet. Although it may be cheaper and more effective than traditional marketing methods, it is not that Internet marketing can bring a company that is on the verge of bankruptcy back to life. Whether a company can be benign depends on whether the company puts users in the front position and whether the products and services are excellent. This is the key to winning the company.
Myth 4: Don't pay attention to the packaging of the website
Then the above said that even if you have a website called Internet marketing, it is not that you are a website, you need to pack the website. Because the website is the front window of the enterprise on the network, its image will directly affect the user's recognition of us.
This relationship is a bit like the relationship between lovers. If a boy is optimistic about a girl, he must make a good impression on the other side of the contact, so that a series of stories can happen later.
What kind of impression should the user leave? sense of trust. Whether it can give users a sense of trust is often the key to success. On the basis of trust, consider other factors.
Myth 5: There is a website that is marketing
Often companies need to build a platform, such as a marketing website. Personally think that doing online marketing, it is really necessary to build such a website. But this is only an integral part of online marketing, and online marketing is a systematic project. It is not a website that can be called online marketing. Building a website is just a step forward. In addition, many companies still have a misunderstanding. After the website is built, they will stare at the IP, PV, and number of websites. The enterprise station is not an entertainment station, it is impossible to have high traffic, and the enterprise station is usually not updated, and there is no content, and it is impossible to have a high collection and daily snapshot. As mentioned earlier, enterprises do network marketing in order to bring benefits, and the pursuit should also be benefits.
Myth 6: I think SEO is all
Due to the increase in search engine market share and the popularity of SEO technology, many companies have chosen SEO as a means of online marketing. However, SEO is only a network promotion method, not the whole network promotion. And as I said before, network promotion and online marketing are also a layer of relationship. So don't think that doing SEO is equivalent to doing online marketing. Even thinking that companies do online marketing, only SEO one way. And from the perspective of SEO, it is necessary to cooperate with many parties in order to achieve a good SEO effect. Even if you can bring a large number of users through SEO, if you can retain it, you need to look at the company's products and services. Otherwise it will still be white.
Misunderstanding 7: Network promotion is posting
Network promotion is more than just posting. And even if it is posted, it is a very technical job, not to know how to search forums, register forums, and then copy and paste the postings will have an effect. Although everyone joked that IT is an IT migrant worker, doing things is not as technical as a porter.
If the company really regarded the network promotion as a network migrant worker and imagined it as a completely technical job, it would be lost at the starting line. It has lost its chance in the competition with competitors on the network.