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The Frog Prince brand goes beyond the well-known fairy tale. According to the story, a handsome prince was transformed into a frog by a wizard, and only through true love from a woman could he return to his royal form. In this version, the frog prince didn’t give in to fate. Instead, through perseverance, self-belief, and genuine effort, a beautiful princess fell in love with him, ultimately transforming him back into a prince. This tale symbolizes that true change in life comes from love, determination, inner strength, and a rich, meaningful life. It’s a powerful message of hope and transformation.
Since its launch in the market, the Frog Prince brand has set itself on a clear path. Its mission is to create "classics of children's clothing and life reproduction," aiming to become the top brand in Chinese children's sportswear. The brand has strategically positioned itself to serve middle-income families across China. Founded in 1992 by Foshan Frog Prince Garment Co., Ltd., the brand is based in the Chancheng district of Foshan — a key area within the Guangfo Economic Circle.
The company operates from a 38,000-square-meter industrial park, which includes offices, workshops, staff housing, and recreational facilities. With over 2,000 employees, the brand integrates product development, manufacturing, and sales under one roof. As a leading name in children's fashion, the Frog Prince brand continues to grow, blending tradition with innovation to provide quality clothing that supports children's active and joyful lives.