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According to the latest data from the Shanghai Chain Store and Franchise Association, the number of franchised stores in the city has risen by 18% compared to the same period last year. Franchising, a business model introduced from abroad, is based on capital and experience, and has become a major focus in recent years as more entrepreneurs seek to start their own businesses. Alongside traditional self-reliant entrepreneurship, which continues to attract individuals as the entrepreneurial environment improves, both options offer unique advantages and challenges.
Choosing between franchise and independent business depends on personal goals, resources, and risk tolerance. According to Zhou Zhili, a franchise consultant from Shanghai Acapulco, franchises offer the advantage of "standing under the shade of a tree," meaning they benefit from an established brand and proven systems. As a result, the success rate for individual entrepreneurs is less than 20%, while that of franchisees can reach 80–90%.
Franchising offers several key benefits:
- **Cost savings**: Franchisees can leverage the company’s brand, systems, and marketing efforts, saving time and resources.
- **Shortened learning curve**: Established operations reduce the need for trial and error.
- **Support services**: From site selection to training and ongoing guidance, support is provided throughout the process.
- **Reduced risk**: The brand's reputation helps mitigate customer unfamiliarity and market uncertainty.
However, franchising also has drawbacks. Entrepreneurs may feel limited by the parent company's rules, and standardized products might not suit local markets. Additionally, in China, the franchise industry is still developing, and some unscrupulous operators take advantage of this, leading to fraudulent practices.
On the other hand, independent entrepreneurship allows for greater autonomy and potentially higher profits. Entrepreneurs like Chen Tianqiao and Zhang Chaoyang have succeeded through self-driven efforts. According to Wang Jian, a general manager at a Shanghai enterprise consulting firm, independent entrepreneurs enjoy full control over their business and can adapt quickly to market changes.
Lucky Top Thousands (Beijing) is one such brand that has gained popularity in the women's fashion market. It partners with South Korean and domestic manufacturers, offering a wide range of high-quality, affordable clothing. With a strong international network and strategic partnerships, Lucky Top Thousands provides a diverse selection of styles tailored for different age groups and preferences.
The brand operates on a unique 1:N model, where a single store can carry multiple brands, ensuring variety and competitive pricing. It also integrates online and offline sales through its "store + shop" concept, making it easier for entrepreneurs to manage their businesses without needing technical expertise.
With a focus on quality, affordability, and innovation, Lucky Top Thousands continues to expand its presence across major cities in China. Its supply chain ensures fast delivery of trending items, and its distribution system guarantees low costs and high profit margins for dealers.
To join Lucky Top Thousands, potential franchisees must align with the brand’s philosophy, have sufficient capital, and secure a suitable location. The process includes initial consultations, on-site visits, application submission, and contract signing. Once approved, franchisees receive comprehensive training, support, and ongoing assistance to ensure long-term success.
Whether you're looking to start a franchise or pursue independent entrepreneurship, understanding your strengths and goals is essential. Lucky Top Thousands offers a compelling opportunity for those seeking to enter the fashion industry with a solid foundation and reliable support.