2017 Spring Home Textiles Show: This year's "big home", not "indiscriminate", not boring

Experts have a lot of tricks

The two-year Home Textile exhibition can be described as the Huashan sword in the home textile industry.

Let the big companies with deep knowledge and the small enterprises that have sprung up in the competition compete

Autumn season

They compare the softness of the Fabric and the texture of the fabric.

Vibrant spring

They put all the superb craftsmanship and exquisite design in the finished product.

Perfect present

This is a grand event and carnival in the home textile industry.

2017 Spring Home Textiles Exhibition

Who can laugh at the rivers and lakes, let us wait and see

Shanghai Spring Home Textiles Exhibition, what is the formation of people gathering?

The answer is -- "born for beauty, fight for home"!

You see, this year’s "big home",

Not "indiscriminate", not boring,

Can you ask me to "renew the frontier" with me?

business background

Since 2012, traditional enterprises have entered an adjustment period, and enterprises have actively explored the path of transformation under the stimulation of “underline shrinking and online expansion”. In this context, traditional home textile companies have made adjustments, and the cases of transferring from a single category to a large home are not uncommon. Several listed companies have also put forward such ideas, and put them into practice and actively work hard.

The development of the home textile industry is closely integrated with the needs of consumers. As a product of the times, "big home" is also the inevitable development of the home textile industry. As the industry and fashion, the 2017 Shanghai Spring Home Textiles Exhibition will carry the expectation of many home textiles, and unveil the veil of "big home".

a product, a story, but the combination is not "indiscriminate"

The overall promotion of "Grand Home" in the home textile industry will promote the splendid home textile products. In the future, the concept of "big home" may be comparable to the concept of "soft dressing", including lamps, carpets, handicrafts, etc., providing consumers with one-stop services. It's hard to show off the charm of a single product, but if you mix it with other products, integrate it into a whole, form a style, and construct a home atmosphere, it will not only be 1+1=2 effect, but also Will not appear "distracted" due to clutter. It is a more mysterious force, which is one of the charms of "big home".

At the 2017 Spring Home Textiles Fair, designers will carefully match the delicate soft-packed products with each series of home textile products, highlighting the characteristics while not lacking in beauty and fashion. They are either beautiful, elegant, or dignified, or jumping, and every home textile product seems to be telling a story. The romantic and luxurious palace-style beddings show the innate elegance of the innate; the Mediterranean-style refreshing dress will make a cool ocean atmosphere come to the fore; the quiet and elegant European-style pastoral, let you fill the illusion of space... ...

a scene, a way, but the meaning is not boring

It is understood that the overall home furnishing brands that developed in developed countries are mostly started from household textiles, napkins and other single-category categories, gradually increasing the categories, and then forming brands or multi-brands. Nowadays, domestic textile companies are paying more attention to scene-based marketing and multi-category sales, from "sellers" to "selling lifestyles". Some people in the industry believe that the current home textiles and the previous home textiles are not a concept. Now it should be called "everyone spinning"!

From last year's Shanghai Spring Home Textiles Exhibition, we have already felt that the booths with finished products display, although less the autumn atmosphere of sofas and curtains, but the matching of bedding products, towels, home Clothes and other products It reveals the fullness of natural beauty and Xiaojiabiyu. The conveyance of lifestyle and the shaping of life taste are the subtleties of the spring exhibition. It is not boring.

A kind of beauty, a love, and only wish to "renew the frontier" with Jun

Enterprises need multi-dimensional development, but at the same time they need to create the ultimate product. Regardless of the launch of the concept of "big home" or the promotion of the "home textile" development model, enterprises will eventually return to the essence of consumption and effectively serve every family and provide exquisite products. From the venue where people were swaying last year, they can feel that buyers need this kind of platform to integrate the beauty of products, and enterprises will convey the concept on top of such a platform. Think about it, this is the meaning of the spring exhibition. one.

Shanghai Spring Home Textiles Exhibition, what is the formation of people gathering? The answer is "to live for beauty, fight for home"! Here, you can find the beauty of the footprint, and return to the warmth of home! No one will disregard the "beauty", and no one will give up the opportunity to approach "beauty". So this year, we only want to "renew the forefront" with Jun!