Just past the Black Friday, the small V although unable to capture the sea Amoy electricity providers who record, but also from the sea Amoy site users to estimate the number of orders, and now the general trend of consumer spending online shopping. However, in this environment, underwear industry is still the phenomenon of the rise of dark horse uprising, from H & M, UNIQLO, 6 & 8 rise of light fashion, to this light fashion spread to the underwear industry, we found that this phenomenon has become The underwear industry competing to imitate the object, and to play a particularly popular light fashion, belonged to the V21 . V21 fire! Everyone is using this as a typical case analysis, and before we analyze, please note: V21 has successfully opened the chain from Hong Kong to Guangzhou, Foshan, Dongguan and other places. Under the background of the meager margins and the big competition that we are in Tucao underwear store, V21 what started the market? 1 • Light and trendy line When we walked into Hong Kong V21 chain stores, you will find, V21 is the flagship of young people underwear, mainly in light-colored series, simple and elegant style, it is in line with modern women's aesthetic style bias MUJI style. This light line, but also with a combination of furniture, clothing displayed at the store. When the store opened, it attracted many young people to stop. Maybe you will ask, the market does not lack underwear shop, why consumers choose V21 ? So little V on the shop experience to tell you: V21 in creating such light products, there must be market research. According to the underwear industry network data show that: In recent years, the underwear market, the main force of consumer spending more and more younger trend, more than 28-year-old fashion women are mostly consumer groups; and such groups of people, respectable, fashion, personality Underwear, and women pay more attention to gather underwear, low chicken heart effect. This consumer psychology, and the traditional trend of buying underwear industry there are still some differences, therefore, we can easily understand why the V21 rapid fire. In addition to their own underwear in the upper and lower foot full of effort, V21 is also well versed in consumer psychology: Just think, when you walk into a store and found the store is very smart, very light and stylish decoration, underwear looks good, there are stores around Home apparel line, this time, the function of underwear shop began to become diversified. We can not only buy suitable underwear, but also get home clothing and household items from them, and ask, is the competitiveness of such underwear chain stores than only a lingerie store to be popular? 100% Recycled Polyester Ripstop Shell Recycled 300T Dewspo,Recycled 300T Pongee,Recycled Polyester Ripstop Shell,100% Recycled Polyester Ripstop Shell WUJIANG ZHONGTIAN JETWEAVING CO.,LTD , https://www.zhongtianfabric.com
