Amber has a reputation as a soft gold. In the past, it was also a royal and Buddhist professional. It has a deep cultural background and aristocratic blood. Amber is rich in color and warm in texture. It is obviously different from other mineral gemstones. At the same time, amber is one of the seven treasures of Buddhism. Amber has the yellow for the royal family, the red that the Chinese love, the blue of dreams, etc. The crystal clear, some rhythm rich, and some contain complete insects or small animals, telling the tens of millions of pre-moving stories for future generations. Coupled with the comprehensive factors such as the pursuit of amber by movie stars in the past few years, it has catered to the consumption needs of different consumers in many aspects. In recent years, China's amber market has developed rapidly, and the number of processing, wholesale, retail and employment companies has developed rapidly. It is called a major highlight of the jewelry industry and has received widespread attention from outside the industry. In 2014, I was fortunate enough to have a deeper contact with the amber industry. After more than a year of observation and understanding, I have some rough understanding of the amber industry in China. I would like to share with you here. If you are not correct, please correct me. First, the main raw material origin At present, amber in China's market mainly comes from China, Myanmar, Baltic countries, Dominica, Mexico and other countries. China's jewelry-grade amber is mainly produced in Fushun. At present, the original ore has been basically exhausted. Nowadays, most of the circulation in the market is the stock of the original coal miners. Fushun amber insects are more, the color is calm, the luster is soft, the texture is warm, and it is deeply affected. Some amber lovers, especially insect lovers, love it. China's market circulation is more Baltic amber, Burmese amber, Dominican amber, Mexican amber and so on. Second, the scale of the industry According to the survey, there are now 20,000 people in the country specializing in the amber industry. There are over 1,000 large and small amber companies, and the output value in 2015 is about 10 billion yuan. In the processing market, the processing and distribution centers are mainly concentrated in Guangdong and Yunnan, and there is a little in Fushun, Liaoning. Guangdong mainly processes the Baltic Sea, Dominica, Mexican amber and some Burmese amber. Yunnan Tengchong mainly produces and sells Myanmar amber, mainly concentrated in the place where the original emeralds rushed to the streets. In the wholesale market, southern wholesale enterprises are mainly concentrated in Liwan, Guangzhou, and the north is mainly concentrated in Beijing Panjiayuan and Shilihe markets. Under the leadership of Fushun Amber, Liaoning Fushun has formed a distinctive wholesale and retail market. In the retail market, before 2014, amber retail sales were mainly franchised, mainly concentrated in first-tier cities such as Beijing and Shanghai. The integrated jewellery retail enterprises operated less. Since 2014, with the economic downturn, the sales of other categories have shown a significant decline. A comprehensive jewellery company has successively added amber products. Inlaid and engraved market, amber products are mainly beaded strings and pendants. In recent years, the market share of amber inlays and engraving products has increased. Most of the inlaid products have been commissioned by jewelry factories, and less individual amber inlays have been set up. The factory has greatly increased the business volume of the jewelry processing factory. In the past, some processing plants specially equipped with jade and colorful treasures quickly adapted to the technical requirements of amber products. The engravings are large and small. For most mature factories, small engravings are one of the main business, because some raw materials can only be used for excavation, and the carving craftsmanship level is constantly improving. The large amber carvings account for a small market share. With the continuous improvement of the jade carving level in China, large amber carving ornaments are also frequently exhibited in various engraving contests. Due to the low hardness of amber material and its own waxy luster, the engravings are selected. It is difficult to grasp the problems and craftsmanship, and the requirements for the sculptors are high. The large engraving parts still have a large room for improvement from the aspects of design concept and processing technology. At present, many engraving artists who have previously carved jade, Shoushan stone, Huanglong jade, and bamboo have begun to engrave amber. Some techniques used in other categories have gradually appeared on amber carvings, accelerating the speed of the whole amber industry processing technology. . Third, the existing problems (1) The development is too fast, and the extensive development model is in urgent need of transformation. Due to the slowdown in economic growth in recent years, the rapid development of the industry has attracted the attention of funds. There are funds outside the jewelry industry, as well as funds from other types of enterprises in the jewelry industry. The injection of funds will undoubtedly boost the development of the industry, promote the processing technology of the amber industry, and also intensify competition among industries. Companies and practitioners who have been engaged in the amber industry for more than a decade or more have deep feelings for the amber industry. They are equally concerned about the sustainable development of the industry and corporate profits, and they also cherish it. Some of the new funds are more valued. The amber industry now has a larger profit margin than other jewellery categories, and the relationship between investment and return is valued. Due to the low threshold for amber processing, many skilled workers in large factories started their entrepreneurial journey. A couple is a small workshop. The small materials picked in the morning may be sold in the market in the afternoon. These small workshops are mostly concentrated in Shenzhen Song. Gang Yanchuan spontaneously formed a small market. Due to the characteristics of the small workshop itself, it can only meet some small retail enterprises to pick up the goods, but can not meet the needs of large wholesalers and retailers. However, due to its fast transaction and the small number of small workshops, it has a certain effect on the market. This model is beneficial to the income of entrepreneurs, but it is to cultivate excellent and competitive processing enterprises in the industry and promote the long-term development of the industry. Restrictive effect. (2) Product homogeneity is serious. Similar to other jewellery categories, the amber product category is single, and a more innovative product will be quickly copied by the market peers in a short period of time. If the process is similar, it is only the price. (3) Quality consumption restricts the development of the industry. Chinese traditional consumption habits are either not or best. In fact, personally think that consumer goods and collectibles are two completely different concepts. As our living standards continue to improve, we are more enjoyable rather than simple for jewelry and accessories. The possession and inheritance of the land. (4) The consumer's attitude of worshipping the ocean still exists, and consumption is not rational enough. Most of the raw materials circulating in China's amber market come from abroad. The market price has a big advantage over foreign countries, but most consumers are still obsessed with the origin of sales. It is believed that the products sold by foreign merchants are good. At a jewelry exhibition, The author observed that the same products were rarely used in domestic company booths, and they were placed on the booths of foreign companies, and they were quickly snapped up. There are also many non-professional friends who buy tourism in the country of origin. They can only say "how do you know that domestic consumption is safer when you are not outside?" (5) Counterfeit goods affect consumer confidence. A small number of individuals or companies lacking conscience use the advanced technology to produce high-imitation amber imitations under the temptation of great interests. The overall effect is more attractive to consumers than natural amber. If it is not long-term exposure to amber, it is difficult. Identify true and false. The price of amber imitation products is slightly lower than that of natural amber, which caters to the consumer psychology of some consumers, and is often dominated by non-professional consumers. In these leaks, when consumers have passed on the word, everyone will slowly have misunderstandings, thinking that there are more amber fakes, which affects everyone's consumer confidence. In fact, the real market accounts for the vast majority. Fourth, a few ideas (1) Win-win cooperation and mutual support. The amber operators from different producing areas do not attack and destroy the quality of other producing products. The amber producing area is more, and the amber characteristics of different producing areas are more distinct. For the amber market, the diversity of the categories just caters to the consumption needs of different consumer groups and maintains together. The healthy development of the amber market will benefit the entire industry. (2) Integrate resources, control the source, and stabilize the market. The amber industry is now facing the problem of unstable raw material market and the need for further international voice. Most of China's amber products are imported, and everyone's pursuit of raw materials has heightened the appetite of the seller. The price of raw materials has been rising all the time, which is not conducive to the long-term stable development of the industry. In China, the development of small family workshops has been fierce. Although it has promoted the active market, it has an impact on the sustainable development of the industry. Smooth and sustainable development is a blessing for an industry, and the sudden rise and fall should be avoided. It is recommended that the industry work together to control the supply of raw materials at the source to ensure a stable price. I hope that the upcoming World Amber Alliance will contribute to this. (3) Strengthen the analysis of the needs of end customers and develop targeted products. At present, the problems of homogenization of products in the amber market and the single style of products are more prominent. In the processing, wholesale and retail sectors, it is recommended that the majority of practitioners can use their brains to design and develop according to the religious beliefs, cultural habits and national characteristics of different consumers. Targeted products. Avoid the situation where you have me, everyone, you drop (price), I drop (price) industry decline. (4) Correctly guide the concept of consumption so that all amber can do its best. Amber is the elf that nature gives to the earth. Every piece of amber has a story, and every piece of amber should be treasured by humans. Natural things have natural characteristics, and demanding pieces will bring us into the misunderstanding of consumption. Look at the amber necklace of German Chancellor Merkel. We have reason to believe that the future of the amber industry will be better. (5) Strengthen industry self-discipline and enhance consumer consumption information. Under the tenet of “serving enterprises, regulating industries, and developing industriesâ€, Zhongbao Association has actively promoted self-discipline in the industry for many years. In the Zhongbao Association Amber Branch, each member is required to operate in good faith, and it is absolutely forbidden to sell fake amber. In order to provide a reassuring sourcing platform for retailers and consumers, in 2015, Zhongbao Association Amber Branch organized the first-class factories and wholesalers in China to participate in the Spring Festival of Beijing, hosted by Zhongbao Association, in the form of Zhongbao Association Amber Branch. The summer, winter and Shanghai exhibitions provided a safe and credible procurement platform for many retail companies that want to go to the amber project. They have been fully affirmed by everyone. In 2016, the China Baoxu Amber Branch will participate in the Beijing-based Baobao Association. In the summer exhibition, winter exhibition and Shanghai exhibition, the Zhongbao Association Amber Branch will lead the club members to set off the benchmark banner of amber industry integrity management, so that retail enterprises can operate with confidence and let consumers understand consumption. (6) Follow the law of value and rational consumption. Since the association does not have law enforcement functions, what we can do is to actively promote and promote the integrity management of the industry, to minimize the existence of fake goods, and to remind everyone here, shopping must follow the law of value, in line with the current market situation, blindly The pursuit of low prices will inevitably increase the risk of fraud. Everyone can't be an expert in all fields, we can use the platform provided by industry associations and third-party intermediary services to protect their own consumption. 5. The outlook for the amber market is good. China has a large base of people, and the living standards of the people in various regions have been continuously improved. The market potential is huge. Under the concept of innovation, harmony, openness and sharing, the industry colleagues will work together to create a bright future for the amber industry. Slim-fitting trench coats may not be suitable for everyone, and the straight feeling also makes those girls who prefer casual style feel restrained. Choose a loose pullover, which not only feels comfortable and casual, but also can be matched with scarves and shirts. Effect.
(1) Clean white is always a versatile color, with sequin decoration of the same color, showing a sweet little woman taste, as for shoes, high heels or canvas shoes are ok!
(2) Loose and atmospheric pullovers + tight-fitting calf pants can not only lengthen the lines of the legs, but also help you cover the small flaws of your figure!
(3) The printed jumper with black and white pattern + black leggings + high-top leather boots, black to the end, in addition to the cool feeling, it also reveals a little girl's innocence!
(4) Today, when retro is in power, the "shirt + jumper", which was once considered "old-fashioned", student-like, and unscrupulous, has become a new trend. You can create a 1950s American college campus student look with a sweet little crewneck shirt + close-fitting sweater + tutu skirt, or you can play 1990s grunge with a loose-fitting oversized sweater with a denim shirt or plaid shirt smell.
(5) The combination of a gray jumper and a white shirt is the simplest combination. You can wear a 1950s-style A-shaped tutu skirt to create a retro look on an American college campus. Lady'S Pullover ,Pullover For Women,Pullover Sweatshirt,Pullover Shirt NINGBO DHK IMPORT & EXPORT CO., LTD , https://www.deheke.com
