At 14:00 on November 30th, the 62nd Shenzhen Fashion Entrepreneur Exchange Salon, hosted by Shenzhen Fashion Entrepreneur Exchange Platform and hosted by Shenzhen Dikai Apparel Co., Ltd., was held as scheduled at Dikai headquarters.

The guests who shared this exchange will be:

Professor Luo Ying Professor, Department of Clothing, Shenzhen University

Mr. Zeng Xiaobin, founder and artistic director of the Distinkai brand

Ms. Bu Hongxia, such as the founder and artistic director of the brand

Ms. Ling Ruiqi, Director of Fishery Design

With the theme of “Original Chinese Style, Modern Chinese Culture”, the four sharing guests have conducted in-depth exchanges on academic, brand growth and product management, aiming to improve the overall quality of domestic Chinese style design brands. Show the beauty of the essence of oriental culture.

Mr. Zeng Xiaobin led the guests to visit the company.

Mr. Zeng Xiaobin introduced the design concept of Distinkai in detail, from the transition from Western oil painting to the art of oriental art and on-the-spot display of Distinkai's “matching expert”, hoping to share the sparks through frank exchanges. Let the oriental art displayed in the costume culture be more mellow, and inject more inspiration and vitality into the Chinese design brand.

Mr. Zeng Xiaobin, founder and artistic director of Distinkai brand

For example, Ms. Bu Hongxia, founder and artistic director of the brand

Fishery Design Director Ling Ruizhen

The Chinese style that stays on the surface image of embroidery buckles, celadon dragons and phoenixes is far from the meaning of oriental culture and art. Western fashion interprets the Chinese style, and puts together representative Chinese elements. It does not understand the spiritual charm conveyed from the inside.

Professor Luo Ying pointed out that the language of clothing is used to explain the appearance and artistic conception of culture. The cultural conception, spatial structure, style, color pattern and fabric technology of the costumes require designers to carry out deeper thinking and excavation.

Professor Luo Ying, Department of Clothing, Shenzhen University

It is our goal and direction to show the essence of oriental culture and art in costumes and let the wearer naturally reveal the inner spirit. It is hoped that through the joint efforts of entrepreneurs and designers, a unique and connotative path will be opened up in the global fashion industry.

The 62nd Shenzhen Fashion Entrepreneur Exchange Conference took a group photo

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