Qing Cheongsam - NE•TIGER 2016 Advanced Customs China Wear Conference

On the stage, Beijing Opera Wu Shengkai began to sing the gorgeous overture of China International Fashion Week. The historical images with thick colors gradually unfolded. From the Forbidden City of Shenyang more than 400 years ago to the Beijing Imperial Palace, it was like a journey through Beijing. It illuminated the Golden Hall of the Beijing Hotel. The dazzling glory of the Chinese dress cheongsam crossed the time and space, bringing a storm of oriental fashion that affects the world...

Cheongsam Time

This season's NE·TIGER suit cheongsam conference is divided into classic, improved, and innovative three series. The classic version of the Chinese cheongsam restored the emperor's kimono and the Empress Dowager Cixi. The Queen's imperial dress is the dress that Emperor Qianlong wore during major ceremonies and sacrificial activities such as enthronement and worship of heaven, symbolizing the brand's determination to protect and pass on the Chinese ritual civilization. In the improved version of the Chinese cheongsam unit, Yan Yan's ink brow model was dressed in a cheongsam costume. With the traditional Beijing opera aria, folk music, and the combination of modern electronic chords to transform Chinese and Western styles, NE·TIGER continued the design concept of “meeting the integration of ancient and modern Chinese and Western styles”, bringing the Qing Dynasty costume culture and international fashion to the same level. In terms of craftsmanship, the brand teamed up with the Nanjing Yunjin Research Institute, the master of silk inheritance, Wang Yuxiang, and more than one hundred masters of embroidery. They inlaid, rolled, embedded, swinged, embroidered, affixed, plated, nailed, and eight processes were inherited in the same vein; the colors were refined. The yellow, white, blue, and red of the Eight Flags evolved. The combination of yellow, ivory, moonstone, and coral red rendered the gorgeous silk; peony, peach, rose, azalea swayed in the cheongsam; On the accessories, three-dimensional flower buds handmade and cut by thousands of hours of artisan craftsmen of the brand's Haute Couture Workshop are alive. Pearls surround the cheongsam's collar and cuffs with elegant feminine swarovski. Swarovski crystals are dotted like stars. Between the skirts and the robes, one can breathe a glimpse of how the most fascinating cheongsam of 2016 will shine in the golden sands of the years. The innovative cheongsam design retains the cheongsam's exquisite beauty and streamlined simplicity. In addition to retaining silk, the fabric uses newly developed functional fabrics such as stretch, cashmere, and denim to give the cheongsam a new meaning in sports jumping, whether it is dancing, Tennis and other sports can be easily worn. The NE•TIGER Chinese dress cheongsam made the two eras correspond to each other, once again leading the season to become a leader in the global fashion industry.

The rise of Gao Ding

2016 “Qing Cheong” Haute Couture Press Conference took Chinese cheongsam as costume language, once again practiced the Chinese dream of NE·TIGER. According to Zhang Zhifeng, the founder and artistic director of the brand, “The cheongsam sets the culmination of oriental dress craftsmanship and is a model of blending eastern and western dress cultures. It embodies the 'civil but different' oriental civilization values ​​on the international fashion stage.” In the future, NE•TIGER's high-end customized one-stop service platform will be officially launched to provide VIPs with a personalized high-definition experience. As the pioneer of the first luxury goods group in China, the brand will hold the torch of the five-thousand-year Chinese civilization and spread the glorious light of China to the whole world. With the Chinese clothes as the carrier, the brand will continue to write the beautiful future of Damei China!