Interview with Massimo Marocco, the general manager of Utopia Jewelry Far East, is known as the “Queen of Gems†that nature has given to human beings. With its unique luster and elegant clean shape, it brings both visual and spiritual enjoyment. For this precious gift of nature, few famous jewelers can specialize in this, fully discovering and revealing the unique beauty of pearls. Utopia from Italy is a luxury jewelry brand specializing in pearl jewelry. We are fortunate to have a face-to-face exchange with Utopia's Far East executives to tell domestic readers the story of this 70-year-old Italian jewelry brand. The interviewee was Mr. Massimo Marocco, general manager of the Utopia Far East Export Market. He received us warmly from the art country of Italy. Neeu: Is this the first time Utopia has come to the mainland to exhibit? Utopia: Last year Utopia also came to Beijing as an exhibitor to participate in the Yaolai luxury exhibition, which was Utopia's first appearance in the Chinese market. At that time, it was favored by many consumers. This also became the reason for us to continue exhibiting this year and decided to continue. Advance the position of Utopia pearl jewelry in the Chinese market. Neeu: Can you tell Utopia the history of Utopia for Chinese consumers? Utopia: As early as 1944, Mr. Ferrando Gaia and his wife Silvia founded the Jewelry Import and Export Corporation, which provided quality jewels for Italian jewelers. As a result of its rapid development, it quickly became a well-known Italian jewellery buyer, and in 1960 Established his own jewelry processing center near Milan, until 1985, the Gaia family began to focus on pearl procurement and processing, and attended a pearl auction open to only a few insiders, and quickly established a high-quality pearl production area with Nanyang. The direct procurement channel ensures that Gaia can purchase Nanyang pearls, which are known as “behind the pearlsâ€, at very competitive prices. In the 1990s, many years of experience in the pearl field prompted Gaia to decide to establish his own jewelry brand, so the Utopia brand specializing in pearl jewelry was born. Neeu: As a jeweler, the most important thing that affects product quality is raw materials. Where do the pearls used in Utopia jewelry come from? Utopia: The Gaia family is committed to making Utopia a top pearl jewelry brand, which is based on South Sea Pearl and Tahitian Pearl. In addition, we will also look for high quality freshwater pearls in the Yangtze River region of China. Neeu: What is the difference in quality and yield between the South Sea Pearl, the Tahitian Pearl and other pearls in the producing areas? Utopia: Nanyangzhu has large particles and round, white color and good appearance. It is very suitable for making pearl jewelry. In Tahiti, rare black beads or gold-green pearls will be found. Neeu: In Asia, the wearers of pearl jewelry are mostly mature women. Does Utopia consider the needs of young women in jewelry design? Utopia: Yes, it is the same in Europe, because the pearls that symbolize noble, pure and elegant are not too young for women to control, but you can see that many delicate curve design elements have been added to our pearl jewelry. Combine Italy's innovative design to attract more young female consumers. Neeu: Compared to diamonds, gold and other materials, what do you think is the charm of pearls? Utopia: The same diamond, the same effect worn by different wearers, but for pearl jewelry, different women wear, can convey different feelings. Neeu: What are Utopia's current global sales points? Do you have a shop in China? When are you planning to enter the mainland market? Utopia: Utopia currently has stores in most European countries such as Italy, France, and Spain. Utopia is sold in countries such as Turkey, Saudi Arabia, and North America in the Middle East. In China, Utopia is actively preparing to enter this promising market, and we are now carefully choosing Utopia's partners in the mainland and exploring possible ways of cooperation. Optical Windows,Interferometer Windows,Fused Silica Windows,Glass Ceramics Windows Changchun Bena Optical Products Co., Ltd , https://www.benaoptic.com
