Decrease in Christmas orders, hard for gift companies

Western traditional Christmas is less than a month away. This year's Christmas, Westerners expect it to be higher than in previous years, because in the past three years, affected by the financial crisis, Westerners have spent three slightly chill Christmas. 10 years of Christmas, the global economy is showing signs of recovery, but today, a year later, with the US credit rating down some time ago, the US debt crisis and the emergence of the debt crisis in the euro area countries, it seems that in 11 years of Christmas When it came, it cast a shadow on the global economy.

Affected by the debt crisis in Europe and America, China’s export-driven foreign trade companies are bound to be affected. In the Christmas season, we can see through the "Christmas orders" of Chinese foreign trade companies.

Christmas orders are for the huge needs of Western Christmas. Every year on Christmas Day, people in Europe and the United States will present gifts and embellish their homes. The scope of procurement is as large as cars, household appliances, and red bells on the Christmas tree. Most of these are imported from China.

For Chinese companies that occupy half of the world's Christmas goods, is this year better? Canton Fair is seen as a "wind indicator" of China's foreign trade. From the media’s coverage of the Canton Fair’s Christmas companies, these bosses’ faces do not look good.

"China Radio Network" reported that, as usual, the first two months of Christmas should have been the peak season for global economic and trade activities. This year's Canton Fair, although it received more than half of the world's Christmas orders, but Chinese business owners still said: This is Don't make money! So, where should the Chinese SMEs in distress go? Yang Wei, a special observer of Voice of China, stated that companies must be psychologically prepared to meet pressure and challenges.

"Southern Metropolis Daily" reported that "This year's orders are still less than the last round of the economic crisis in 2008. Compared to 2009, it is only about half." Canton Fair participated in the third session of a Guangzhou children's clothing company head Li Xiangjun Southern Capital The reporter stated that the list at this time of year is basically a Christmas decoration item. “Like a food company that relies on moon cakes every year, we attach great importance to orders during this period.”

According to the China News Network, China's toy exporters, which have been plagued by negative news such as falling orders, business failures, and rising costs, have ushered in the annual “end-of-year exams” this year, and face unfavorable external demand and shrinking profits. The status quo, the toy export enterprises that are looking forward to the “Christmas orders” at the Canton Fair, faced with the “cold wind” brought by the European and American debt crisis, generally expressed that they are not optimistic about the transaction.

Compared with the bulk of the export goods such as clothing, shoes, and hats, Christmas items are not very obvious. But this small window does allow us to observe a rare microscope in the export processing industry. On the one hand, it goes directly to the consumer markets in Europe and the United States and other countries. From Christmas orders, it can directly observe the economic warmth of these countries. On the other hand, the Christmas products industry combines many features of the domestic export processing industry into one, with low technology content and low profits. , Low prices, low industrial concentration, and low risk resistance. The sorrows and joys of this industry reflect to a large extent the overall state of the export processing industry.

It is precisely because of this that we cannot ignore the crisis in the Christmas goods industry. In the post-financial crisis era, the low-cost and low-wage relied on by the export processing industry has become a thing of the past. The previous competitive advantage has finally shown its fragile side. No matter what measures are taken to deal with it, some contradictions and difficulties have reached a point where it cannot be avoided, and it is time for companies and industries to take seriously. In this sense, the warning issued by the Christmas goods industry is more like a special Christmas gift for all export processing industries.