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With the popularization and development of the Internet, some of the leaders in the traditional industries have turned their attention to the Internet. In addition to e-commerce, the general sense of the official website platform is blossom everywhere. On the emerging microblogging social platform, many businesses have opened up their own space to promote products, ideas and other information to the public. The well-known men's brand good news bird clothing, and constantly improve the network applications, launched in its official website of the hi Bird hi community platform, to appeal to the public to share the joy, to convey its "joy spread throughout the world," the brand spirit. Joy spread all over the world with everyone's good news. Bird hi community is announcing Bird's apparel in its official website launched a wedding to share the joy of the interactive platform, Internet users can register, landing the way around happy event to share to the community, and friends to share the joy. Registered users post, share or comment on the joy of other users, will receive points. Users who earn the No. 1 position in the leaderboard and leaderboards will receive the jackpot. Good News Bird hi community consists of four sections, namely: hi share, hi culture, hi information, hi activities. Multi-dimensional interpretation of the four forums, "Joy spread throughout the world," the spirit. Hi cultural section stands in the perspective of cultural common sense, to give the public a wide range of knowledge, including "wedding of hi culture," by the highest degree of attention, such as "wedding etiquette Ceremony of new etiquette," "Wedding suits care tips" and other audience favorite; Hi information section introduces the information about the good news bird, such as the points leaderboards, hot posts rankings and other award-winning information, the good news bird media coverage, good news bird promotions and entertainment information; hi activities section mainly related to activities organized by hi community content , Process, such as users voting activities. As the highest level of user participation in the "hi share" section, can share to cover all aspects of "wedding marriage", "hi promotion", "hi friends", "hi life". Their own joy, happy events around, can be shared with the public. The interactive form that users convey the joy in the community, is embodying the brand spirit of the good news bird "Joy spreads universally". Happy event to share the prize to send non-stop A few days ago, the good news hi bird hi community released the latest issue, that is, in April 2011 points list and monthly hot list, also announced monthly reward up to the winner and monthly hot award Winner. Two hi community strength users were Ipod touch4, iPod shuffle 4 a. In April, Ye Lihui, winner of the prize winner in April, wrote in the award-winning speech: "There are always surprises in life, but too many difficulties and setbacks neglect these little delights. As people grow older, The more numb. Occasionally see the hi cultural activities, so every day will be happy, happy and full of happiness pictures, but also to tell everyone around this event, so that they also know and feel this hi culture. With these wonderful images, my heart is full of fantastic fantasies, the protagonists in the fantasy photos are myself, my future wedding, how to do it, I feel happy when I upload photos, I am happy to get this prize. Will continue to pay attention. "It is understood that the good news of the second quarter reward bird hi community more attractive, the winners will be VIP with 30 VIP members participating in Hong Kong and Macao summer tour. Many hi community users are turning their attention to this award, are their own force, active in the good news hi bird hi community. Compared with the general sense of Weibo sharing, the good news is that the hi-bird community determines the prizes by reward ranking, which can encourage more public participation in the activities of hi community. Delivering monthly and quarterly jackpots surprises the winners while attracting more public participation and recognizing the good news