In 2010, the export of Sichuan shoes to the EU increased by 62.6%. More than 60 Chengdu shoe companies have received orders from the European Union. ● At present, Chengdu footwear industry has been freed from the traditional export market model dominated by the Russian market.

● European and American markets have high requirements on the quality of women's shoes and will detect toxic substances.

From April 1, the EU stopped the anti-dumping duty on Chinese leather shoes collection of 16.5%, which is undoubtedly beneficial to the majority of Chengdu shoe enterprises. Yesterday, a seminar on the quality and safety requirements of European and American footwear products and its response was held in Rong. Footwear experts from Sichuan Foreign Shoes City and international testing giants introduced new outlets for exports to new markets in Chengdu to help It pioneered foreign markets.

Suspension of anti-dumping duties Sichuan shoes export growth is accelerating It is understood that every March and April is the peak period for the procurement of women's boots in Europe and the United States market, is also the peak period of Chengdu's dominant women's boots listed. The cancellation of anti-dumping tax of up to 16.5% further stimulated the export effect of Sichuan shoes.

According to statistics from the Customs, the total exports of Sichuan shoes to the EU accounted for 22.6% of the industry in 2010, reaching 168 million yuan, a year-on-year increase of 62.6%, which is the highest growth in all export markets.

“The labor gap in the coastal shoe-making enterprises is as high as 50%, and orders from Europe and the United States have been continuously transferred from the coast to Chengdu.” According to the person in charge of the Provincial Footwear Import and Export Chamber of Commerce, about 60 companies in Chengdu received orders from the European Union this year. It will also double.

Break through the bottleneck Chengdu women's shoes have to pass the test but on the other hand, the European and American footwear market also has near-stringy quality requirements. At the seminar held yesterday, the analysis of the differences in footwear quality between the European, American and Chinese markets has also become the focus of many shoe companies.

“In the past, most Chengdu shoe companies were mainly exporting Russia. Their testing requirements for women's shoes were not very high. This gave a grey customs clearance.” Xu Yanli, business manager of Chengdu Domini Shoes Company, frankly stated that due to past Chengdu Shoe enterprises indulge in OEM processing and other reasons, resulting in Chengdu women's shoes into the European and American footwear industry into a bottleneck.

"Europe and the United States shoe market has a high quality requirement for women's shoes. It will not only detect whether the shoes will emit toxic substances, but also imposes requirements on the production environment of the shoe's production and processing." At the seminar, experts in the shoe industry were mainly responsible for Europe and the United States. The import market introduced the latest technical barriers and exports of footwear products.

It is optimistic that the Chengdu International Giants must set up a test center "is speeding up the construction of Chuanshoes' headquarters base in Sichuan Export Shoes City and Export Exhibition Center. We will organize Chengdu shoe companies to participate in foreign exhibitions and other forms of activities to expand the export market for women's shoes." China Women's Shoes Capital Relevant person in charge revealed that the government will actively help Chengdu shoe companies build a local trade platform for exporting to the European and American footwear market.

Intertek, which had sent teams to visit Chengdu three years ago, once again reached out to Chengdu. According to Huo Wenhao, Vice President of Textiles and Footwear Department of Hong Kong and South China Intertek Company, the Chengdu shoe company's production and processing capacity has developed rapidly and has been freed from the traditional export market model based on the Russian market.

“Now Chengdu shoe enterprises have begun to accept orders from countries such as Italy, Spain, and the United States. These have allowed our company to decide to enter the Chengdu footwear market again.” Huo Wenhao said that they are optimistic that the Chengdu footwear market has such resource advantages as labor costs. Increased production levels. The company plans to set up a testing center in Chengdu to help Chengdu women's shoes break the bottleneck of exporting to Europe and the United States footwear market.

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