"Bo Yang Textile" grabs fabrics and grabs garments

How to make a fabric brand? One hundred people have one hundred practices. China Textile City's old market "Bo Yang Textile" has its hands on fabrics and garments on hand. The business is booming and customers are constantly on the line.

"Bo Yang Textile" CEO Xie Dongxiao came to Keqiao in the beginning, on the development of the fabric market has a unique insight: the phenomenon of fabric homogenization is very serious, there is no way out to fight the price war, to survive and win must rely on characteristics.

In order to form his own characteristics and establish a corporate brand, he insisted on operating high-quality Fujian fabrics. Although the cost of production increases after adding freight and other expenses, it can protect the “Bo Yang” brand. After years of accumulation, “Bo Yang” has already implemented localized production of Fujian fabrics and built its own printing and dyeing plant in Keqiao to ensure product quality.

Opportunities are always given to people who are prepared. Xie Dongxiao is a native of Jinjiang, Fujian Province. He is a fellow villager, and he is from the Yinglin Town of Jinjiang. With his long-term contacts with these clothing brands, Xie Dongxiao knows that in addition to fabric research and development and design, he also needs to get involved in garment products. He said: “If we can't own our own garment products, we can say that we have successful cases for textile companies at home and abroad. It's hard to really build your own brand."

When talking about the respective superiority and inferiority of Jinjiang and Shaoxing, Xie Dongxiao stated that the textile industry in Jinjiang has developed very maturely, and is more focused on clothing, and the threshold is higher; Shaoxing is developing rapidly, except for policy support. There are also relatively low labor costs, all of which provide an unparalleled advantage for occupying second-tier markets. Therefore, on this basis, the proper development of garments will not affect the fabrics. On the contrary, it will promote the sales of fabrics and establish the corporate brand. “To be a brand, you can’t be anxious to get a little bit of accumulation.” Xie Dongxiao said: “This is a personalized era and it can be established in one area.”