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Foreword: In 2010, the number of off-the-shelf children's wear terminals nationwide exceeded 300 successfully. All sales targets hit a record high and became the real representative strength brand of the youth wear market. You know, offside juvenile equipment from brand creation to now less than 5 years, Zhonghan Zhong is the chairman of the board from scratch. In a short period of time to have such a development and scale, offside juvenile wear industry å ªç§° Jones. When talking about the biggest magic weapon in the successful teenager, Zhong Hanzhong blurted out without hesitation: "Our success is the success of the team!" Reporter: offside youth clothing was first started from "Sportswear", and now is the development To become a multi-integrated style of a multi-brand clothing, during this period, the offside youth market, what changes have taken place in the marketing strategy? Zhong Hanzhong: offside youth was founded during the Olympic cycle, when the enthusiasm of the masses at an unprecedented rise, sportswear market space. Offside juvenile equipment is as the first domestic sports and sports and leisure-based juvenile, children's wear professional monopoly brand to enter the market, because we locate accurate, and soon opened the market, but also for the development of the brand has laid a good basis. After the Olympics cycle, we started to broaden the path of market development. Apart from continuing to do sports series, we started the development of fashion and leisure series. Nowadays, the three series of styles occupy almost one third of the total. The children To our store to buy clothes will have a lot of choice. Now, we will devote most of our energy to the development of the Big Boy series, and we plan to make the off-the-shelf Teenager Dress up as "the No.1 brand of big children's clothes". In short, the offside juvenile wear is a market-oriented brand, we will be based on the development of the market timely adjustment of development strategy. Reporter: Offside teenager progress made in recent years for all to see, specifically reflected in what aspects? Zhonghanzhong: First of all, we have made great progress in the construction of our sales terminals, and not only increased in quantity, but achieved qualitative leaps. We have stores in more than 20 provinces throughout the country and successfully opened up the Great Northwest market last year. We entered the first-level shopping malls in many cities and the image of our stores has also made great strides. In many places, we have opened large Shop, these achievements are proud of. Second, we make progress every year in product development. This is our goal and the actual commitment we can give to our customers. Our understanding of the market continues to deepen, the designer team will continue to be strong, we are full of confidence. Reporter: If you let you summarize, what do you think the biggest advantage of offside youth clothing compared with other brands? Zhong Hanzhong: First, our products are irreplaceable. Most of the brands are concentrated in the children's market, teenager brand itself is not much. Regardless of their style positioning or product quality, offside juvenile wear has a strong market competitiveness and adaptability. Second, the cost advantage of offside juvenile equipment is very obvious. Judging from the current status quo in our country, there is almost no price / performance ratio for offside teenagers' equipment. Our price tag and purchase discount are not high, but our quality is definitely superior because we insist on the principle of small profits but quick turnover. Reporter: offside juvenile this year what are the specific plans? Zhonghanzhong: Early December 2010, the offside apparel Beijing Branch was established, which is the first step in the transformation of our marketing strategy. In the future, we will set up branch offices in many regions such as Central China, South China and Southwest China and follow the road of branch development. We will continue to reinforce our strength and continually expand our ranks to continuously enhance our brand influence and product market share. Reporter: offside juvenile equipment has achieved good results, do you think the biggest magic of success is what? Zhong Hanzhong: Our team, there is no doubt. We have a young and energetic team, many of whom are 80, are the mainstay of the offside youth design and development team and marketing services team. Many of them follow me from the start of my business, and the achievements of offside youth are the result of the hard work of our team and are inseparable from the efforts of every individual. This article comes from the more outfit corporate culture magazine "our home"