With the development of the apparel industry and the advancement of social and technological means, more and more fashion brands have appeared "pan-customized" services. Some brands provide door-to-door service, some brands start the supply chain platform construction, some as a third-party only provide customized business to carry out production, some of the full category, some sub-categories ... all kinds of "pan-custom" business indicates The future of the fashion industry.

Compared with formal wear, fashion is in a weak position in the custom category. As a fast fashion brand, Uniqlo is the first to implement a “lightweight” custom business in Japan: choose the right sleeve length and shape in a limited “personalized” size. , collar type, etc., UNIQLO's lightweight customization has taken a big step for the transformation of fast fashion. Nowadays, the customization has a new interpretation. By setting up an online clothing customization platform to order customized production, and then reaching the consumers through the logistics channel, this C2M model relies on the clothing customization platform, through multi-port service consumers, clothing customization platform. It has become the only way to transform the clothing brand.

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The establishment of a diversified clothing customization platform is the result of society. Consumers are pursuing individual liberation, technological innovation and upgrading, and the new retail has helped push the apparel customization platform to a high point. Whether a fashion brand or even fast fashion can customize clothing online may become synonymous with whether the brand can stand the mainstream.

In line with the trend of the times, Xiamen Qishang Technology launched a fashion customization platform to provide online customization services for more fashion brand companies. In addition to providing basic customized service functions, it also provides 360-degree interactive 3D effect display, on-site integration of data, multi-port (including setting up PC, WeChat, small program and other custom malls) and other services, but also intimately tailored to the enterprise scenes to be used.

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Online replacement

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Change fabric online

The clothing customization platform may be an opportunity for the clothing enterprise. How to seize this opportunity to make a grand plan, Kaishang Technology is willing to explore changes with it.

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