Undefeated Firs underwear detection diversified development of the main fire
In just three months, Shanshan Group's underwear brand, Shanshangufen, faced a major setback when products in Henan and Tianjin were seized due to quality issues. Was this a coincidence or a sign of serious quality control problems? Zheng Yonggang, chairman of Shanshan Group, has been pushing for diversification, entering the gaming industry and betting big on the lithium battery sector. However, it seems that the garment industry — his original stronghold — is now under fire.
On November 22, Henan Business Daily and other media outlets collaborated with two major supermarkets and the Yellow River Road apparel market to conduct a random sampling of 17 underwear brands, including "Palan Duo," "Brahms," "SanShi," "Should Be Cool," "Shanshan," "Warm Times," "Fengxiang," "Langsha," "Bosideng," and others. The samples were sent to the provincial textile quality inspection center for testing. Out of 17 products tested, only five passed, resulting in a mere 29.4% pass rate. Among the failed products were well-known brands like Shanshan, Shenmen, Bosideng, and Langsha.
Meanwhile, in Tianjin, the AIC (Administration for Industry and Commerce) issued a notice regarding the quality of thermal and knitted underwear. Out of 60 sampled batches, 13 were found to be substandard, leading to an immediate recall from shelves. Brands such as St. Paul, Shanshan, and Hongdou were among those affected. The main issues included fiber content discrepancies, poor color fastness, and even some products failing multiple criteria.
Zheng Yonggang had previously shown strong interest in the gaming industry, but recent developments suggest he’s stepping back. On November 28, China Science Incandescent announced the sale of its 7 million shares in Longyou International to Golden Branch International for $15 million, reducing Zheng’s stake from 29.89% to 8.77%. Despite this, he remains the largest shareholder.
At the same time, Shanshan Group is accelerating its efforts in the new energy sector, particularly in lithium batteries. Zheng Yonggang revealed negotiations with Chery, independent brands, and a major state-owned automaker in China. He also mentioned that cooperation with an Australian mining company has reached the pilot stage. His goal is to integrate upstream and downstream in the lithium battery supply chain, aiming to capture more business opportunities.
Lithium batteries are already in high demand for mobile phones and laptops, and if they can replace oil in vehicles, the potential is even greater. Zheng emphasized that the automotive market could drive massive growth in the lithium battery industry. He is currently negotiating with domestic automakers to establish a joint venture focused on power battery development.
According to industry analysts, the new energy vehicle sector is highly dependent on raw materials, making upstream players key beneficiaries. However, close integration between suppliers and manufacturers could significantly reduce costs and expand market reach. As Shanshan continues to diversify, the future of the group remains uncertain, but its ambitions in both the lithium battery and entertainment sectors show no signs of slowing down.
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