Undefeated Firs underwear detection diversified development of the main fire
Shanshan, a well-known Chinese apparel brand, recently faced a major quality scandal. In just three months, its underwear line under the Shanshan Fufen brand was seized in Henan and Tianjin, raising questions about whether this was a coincidence or a result of quality control failures. Zheng Yonggang, chairman of Shanshan Group, has been pushing for diversification into new industries, including gaming and lithium battery manufacturing. However, it seems that the company's core garment business is now under fire.
On November 22, local media outlets in Henan, including the Henan Business Daily, jointly conducted a quality check in the Zhengzhou market. They selected two major supermarkets and the Yellow River Road Apparel Market, randomly purchasing 17 different brands of underwear. These included popular names like "Palan Duo," "Brahms," "San She," "Xiao Ya," "Shanshan," "Hongxiang," "Langsha," "Bosideng," and others. The samples were sent to the provincial textile quality inspection center for testing.
The results were alarming: only five out of 17 products passed, giving an overall pass rate of just 29.4%. Several well-known brands, including Shanshan, Shen Men, and Bosideng, failed the tests. In Tianjin, the AIC also released a notice regarding thermal and knitted underwear quality, reporting that 13 out of 60 sampled products were substandard. Brands such as St. Paul, Shanshan, and Hongdou were among those listed.
According to the report, the testing covered 60 batches from 60 companies across ten provinces and municipalities, including Jiangsu, Zhejiang, Guangdong, and Shanghai. The main issues were related to fiber content and color fastness. Some products even failed multiple indicators. For example, a "mink-type + wool" thermal underwear from St. Paul had unqualified fabric and lining content, while a "cotton wool cotton Acacia" set from Hongdou failed on both fastness and fiber content. Shanshan's own jacquard leisure jacket also failed due to fiber content issues.
Meanwhile, Zheng Yonggang has been stepping back from the gaming industry, having previously invested heavily in it. On November 28, Shanshan Group announced the sale of its 16.97% stake in Longyou International, signaling a shift in focus. He still holds 8.77% of the shares, making him the largest shareholder, but his involvement in the gaming sector has significantly decreased.
In contrast, Shanshan is accelerating its efforts in the new energy industry, particularly in lithium batteries. Zheng Yonggang revealed that the company is negotiating with Chery, other independent car brands, and a large state-owned automaker in China. Additionally, cooperation with an Australian mining giant has reached the pilot stage. The goal is to secure a place in the lithium battery supply chain and tap into the growing demand for electric vehicles.
Zheng emphasized that lithium batteries are crucial not only for mobile phones and laptops but also for future automotive applications. If breakthroughs continue, the market potential could be enormous. To achieve this, Shanshan is looking to form a joint venture with domestic automakers to develop power battery technology.
From an industry perspective, the upstream and downstream integration of the new energy sector is expected to bring cost reductions and market expansion. Analysts believe that controlling core technologies in raw materials and battery manufacturing will be key to success. While OEMs may find it difficult to benefit directly, the collaboration between suppliers and manufacturers is seen as a powerful force driving growth in the industry.
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