January 13, 2011, Ordos flagship store to celebrate the formally settled in Beijing Chongwenmen, Ordos held in the new store to "soft art tour" as the theme of the opening ceremony. The whole event will be based on cashmere Erdos as the core and integration of world-class resources for the Ordos used, from the "cashmere brand" to "cashmere fashion brand," the pursuit of brand upgrades throughout the Beijing capital to bring a new brand experience in Ordos.

In China and the world, we have a hard time saying clearly whether cashmere is a business card in Erdos or a business card in cashmere in Erdos. The eighties of last century, is Ordos to enable Chinese people to really enjoy China's national treasury - cashmere. In 2008, Erdos even began to seek to upgrade its brand from "cashmere brand" to "cashmere fashion brand", hoping to bring more high-class and top-class cashmere enjoyment to its people.

软黄金之旅:鄂尔多斯落户北京崇文门

Ordos Chongwenmen flagship store appearance

So, all cotton, silk and other fabrics with cashmere style are used by Erdos, Ji Le Du Fuer, Yaen? Meng than all other international fashion masters familiar with the spirit of the cashmere was introduced Erdos, grasslands, goats, everything has The culture of cashmere character is excavated in Erdos ... Thus, Erdos not only brings warm cashmere sweater to people in autumn and winter, but also brings all the fashion, style and art of cashmere to people without interruption in the seasons of spring, summer, autumn and winter. , Culture and more. So, there is such a "soft art journey."

Soft is the most prominent feature and spirit of cashmere. Only its soft, we can be sensitive; only its soft, we can tolerate; only its soft, we can fine; only its soft, we can surpass ourselves. - This is Ordos hope to make people realize through the journey of soft art, Ordos hope soft for people to bring better 2011 new year.

Technology bloom soft art journey

The multimedia holographic dance with the theme of "Soft Art Journey" begins with a soft start and vividly interprets the noble and soft beauty of Ordos in the past 30 years with high-tech techniques. Erdos 30 years of development, Erdos from Paris to Beijing, integration of the world's top resources to bring the soft art journey, with the multimedia video and ballet blend, with love and scenery, art and technology weaving, elegantly convey To people's hearts.

When the model uses the existing scene of the store's staircase to emerge from the cabin-like scene and travel through the art of soft art to bring more real soft art - Erdos 2010 Fall Winter Fashion, Erdos soft art will be more real money to go Into the guests heart.

软黄金之旅:鄂尔多斯落户北京崇文门

Erdos soft art journey fashion show

After the fashion show, Duffel and guests with the interaction, it is to the climax of the event. Dufour, from the top designers' point of view, explains the artistic inspiration of this season's fashion and invites its guests to create fashionable costumes, perform catwalks and create a model of soft artistry.

In the interpretation of the drunk dream, the VIPs were invited to experience the fall and winter of 2010 Erdos series of international fashion master cashmere fashion. From the fantasy of audio-visual to the exquisite taste of touch, the soft artistic journey of Erdos, and mobilize and sublimate all the senses of guests, truly accomplish this journey a wonderful journey on soft art.

Erdos new art space debut in Beijing

Erdos Beijing Chongwenmen flagship store, designed by global luxury expert Yaen? Montby effort to build, adhering to the spirit and tradition of Ordos, inspired by cashmere, the introduction of top-quality materials, with outstanding characteristics of fashion boutiques, 480m2 spatial layout display Out of fashion and international vision and conception.

软黄金之旅:鄂尔多斯落户北京崇文门

Kyrgyz Dufour, art director of Erdos, introduced the fashion to the guests

Into the flagship store, the first thing that catches the eye is the store's freehand screen and the top of both sides of the "bookshelf", the interpretation of oil painting art, making the store's artistic atmosphere arises spontaneously. Large windows provide a huge display position, Erdos Group Art Director, former Chanel Art Director Ji Le Du Fuer with art lit Erdos fashion no doubt. The store's lighting design, with a soft bottom light with bright spotlights lighting, cashmere and natural texture of the atmosphere in this condensation, infiltration of Erdos history and precipitation. Spacious and comfortable sofa, well-fitting dressing room, in the details of the Ordos reflects the customer's soft care.

Soft, warm cashmere is the most attractive, is the most popular fashion in Ordos. In the new 2011, please enter Erdos specifically for the capital of the people to create the top fashion shopping space, and Erdos to experience soft art together to open the soft art journey in my heart.

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