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On March 2, Hongdou Home, known as the "Advocate of Comfortable Underwear," presented a national-style fashion show themed "Softness That Travels Through Thousands of Years." The event, held at the Suzhou Museum, showcased a strong Oriental aesthetic, blending ancient elegance with modern elements. The show highlighted the 5,000-year history of silk culture and advanced weaving techniques, all embodied in Hongdou's newly developed baby silk bras. These bras bring a modern twist to traditional silk, offering Chinese women a stylish and comfortable undergarment experience.
The highlight of the event was undoubtedly the national-style fashion show. Models graced the stage wearing silk bras that were both soft and chic, creating a visually striking display of comfort and style. As the ancient silk culture was reinterpreted through modern language, the audience was immersed in the soft allure of Hongdou’s baby silk bras.
Silk, as a close-fitting fabric, holds significant cultural importance in the East. Known as "soft gold," it is rich in natural silk proteins and amino acids, making it soft, skin-friendly, and breathable. Since 2020, Hongdou has innovatively incorporated silk into its product line, launching a baby cotton silk bra that set a new benchmark for softness and comfort. At this event, Hongdou unveiled two upgraded versions of their baby silk bras after three years of iteration—the Stylish Series for smaller busts and the Small Appearance Series for larger busts.
Both products feature 100% silk lining, addressing the discomfort and irritation often associated with prolonged bra wear. The Stylish Series for smaller busts uses a 3D立体 cup design paired with a seamless crescent support, ensuring both comfort and style. Meanwhile, the Small Appearance Series for larger busts employs a thin rabbit ear cup design and double-layer soft support, effectively minimizing the sides and back while enhancing the sides and armpits.
These innovations quickly captured the attention of many women. During the live launch, fans eagerly tuned in online, expressing their excitement about trying out the new products. This enthusiasm reflects the current trend where "pleasure" and "self-fulfillment" are becoming key criteria for female consumption. Bras are no longer just tools for shaping the body but are now seen as expressions of personal comfort and confidence.
Celebrities have also taken notice of these innovations. Actress Huang Shengyi has shown her preference for the new baby silk bras, even promoting them on her personal social media accounts. This celebrity endorsement has sparked widespread interest online. Building on this momentum, Hongdou Home launched an interactive campaign titled "Ten Thousand Slogans Collection," encouraging netizens to submit slogans for the new products. Combining the influence of celebrities with user engagement, the campaign quickly went viral across the internet, inspiring countless participants to share their creative ideas.
Hongdou Home’s success in the soft bra market can be attributed to its commitment to high-quality products. From 2020 to 2023, the baby cotton comfortable silk bra has undergone continuous refinement, offering women a softer, more comfortable, and stylish wearing experience. Looking ahead, Hongdou remains dedicated to listening to women’s needs and advancing soft fabric technologies. Their latest baby silk bra, combining silk culture with modern craftsmanship, is poised to become a new healthy and comfortable choice for contemporary women.
In other fashion trends, autumn sees popular pairings like down jackets with shark pants and dad shoes. For the colder months, don’t forget to experiment with jeans and small leather shoes. This season, accessories like sheepskin hats add a unique touch. In terms of footwear, trousers and loafers are trending, while spring shoes emphasize both comfort and style. Workplaces are embracing bold colors like Klein Blue, and brands like OR.Kart offer a blend of elegance and taste. Jianyi women’s casual outfits remain fashionable, and simple yet literary styles continue to dominate. Baitu women’s autumn collections focus on age-reducing and professional attire, making them versatile for daily commutes.