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On March 2, Hongdou Home, known as the "Advocate of Comfortable Underwear," presented a stunning national-style fashion show under the theme of "Softness That Travels Through Thousands of Years." This event carried a profound Oriental aesthetic, showcasing the beauty of traditional culture intertwined with modern innovation. The show took place at the Suzhou Museum, where ancient elegance seamlessly merged with contemporary flair. The 5,000-year-old silk culture and advanced weaving techniques were beautifully highlighted through the new baby silk bras crafted by Hongdou. These bras introduced a novel way to apply silk through modern craftsmanship, offering Chinese women a "stylish and soft inside" dressing experience.
The national-style show captivated audiences, drawing attention to the new silk bra products. Models showcased the soft and chic designs, creating a visually striking presentation. As the ancient silk culture was reinterpreted in modern terms, viewers could feel the comfort and gentle charm of the Hongdou Home baby silk bra.
Silk, as a close-fitting fabric, holds a significant place in Eastern culture, often referred to as "soft gold." Rich in natural silk proteins and amino acids, silk is soft, skin-friendly, and breathable. Since 2020, Hongdou has been selecting silk as its primary material and has innovatively launched a baby cotton silk bra, setting a new benchmark for softness and comfort in bras. At this press conference, Hongdou Home unveiled two newly iterated baby silk bra products after three years of development—the Stylish Series for smaller busts and the Small Appearance Series for larger busts.
Both products feature 100% silk skin patches, addressing the sensitivity and discomfort associated with prolonged bra wear. The Stylish Series for smaller busts uses a 3D立体 cup combined with a crescent-shaped support, balancing comfort and style while boosting confidence. The Small Appearance Series for larger busts employs a thin rabbit ear cup design and double-layer soft support, enhancing sides and armpits while reducing lateral bulging, solving various wearing issues.
These new products quickly garnered interest from many women. During the live launch, fans eagerly watched and expressed their admiration online, looking forward to trying the new bras. The enthusiastic response reflects the growing trend among women to prioritize comfort and self-expression in their purchases. Based on women's needs, Hongdou is delving into the concept of "pleasing oneself," focusing on the research and application of soft fabrics, blending modern craftsmanship with silk culture, and using the cultural confidence of Oriental aesthetics to celebrate the soft beauty of Chinese women.
Celebrities' endorsement further elevated the visibility of these bras. Actress Huang Shengyi favored the new baby silk bras and shared her appreciation on her social media, generating buzz even before the official launch. Leveraging this star power, Hongdou Home initiated user interactions by launching an online campaign called "Ten Thousand Slogans Collection." Combining celebrity influence with user engagement, the campaign sparked extensive discussions online. Participants actively brainstormed slogans, effectively introducing the new baby silk bras to netizens while reinforcing Hongdou Home’s brand image of "comfort and softness."
Hongdou Home consistently demonstrates that marketing should always be rooted in strong products. From 2020 to 2023, the baby cotton comfortable silk bra has undergone continuous iteration and improvement, offering Chinese women a softer, more comfortable, and stylish experience. Looking ahead, Hongdou, which listens attentively to women's needs and focuses on soft fabrics, is committed to advancing this trend. The new Hongdou Home baby silk bra, blending silk culture with modern craftsmanship, will undoubtedly become a new healthy and comfortable choice for contemporary women.