Tmall double eleventh anniversary lineup

As November approaches, the 2018 Double 11 Shopping Carnival feast has entered the countdown stage with the expectation of the whole people. The simple online and offline layout can no longer meet the needs of consumers. From the information from the launch of the Tmall Double 11 Shopping Carnival this year, this Alibaba's support for the Double 11 is unprecedentedly strong, based on the double line. The fusion of scenes and the hustle and bustle of the national carnival will be swept away.

Of course, everyone is most concerned about the strength of the offer. This year, Tmall has issued a larger shopping allowance and red envelope, and announced a simpler gameplay, in which the shopping allowance will exceed 10 billion yuan, while the gameplay is based on the discount offered by the merchant to the consumer. Offers, dedicated to making consumers around the world buy better.

In addition, the Double Eleven also launched a game to accumulate energy values ​​in exchange for Tmall red packets, and said that as long as any of Alibaba's APP consumption, it can accumulate energy values. At this time, the atmosphere of preparing for the double eleventh is very rampant.

The strength of A21 should not be underestimated

All kinds of major retailers have sacrificed "killers", the major star blessings and gift boxes are constantly emerging, and the discounts are more generous and sincere. Among them, the young clothing brand A21, in a clear stream of posture in the pre-sales to break through, see its trend will be expected to become the dark horse of this year's double eleven.

What brand is A21 ?

A21 is a purely online clothing brand and a dynamic young force. It is committed to creating a comfortable, stylish European and American style for young people aged 18-28. It is undeniable that the team's vitality and creativity continue to bring fresh vitality and creative ideas to the brand. In 2015, the brand won the sales ranking ranked first in the Tmall online menswear brand, and the sales in the same year exceeded 300 million. In 2016, the sales of the Double 11 network was close to 100 million. In 2017, China's first “CCTV China Brand List” was successfully selected for the apparel and shoes list. If the e-commerce is a racing track, then the A21 is a racing driver who dares to take risks. In each of the eleven corners, the time is shifted and the perfect counterattack is completed.

So, how will the A21 Double Eleven play this year?

Surprise 1: How to send 2100 mobile phones

This year, A21 will send 2,100 mobile phones on the double eleven day, and once again refreshed the user's perception of A21. From the Smart car in 2013 to the 2,100 mobile phones this year, the A21 has taken the focus of the unexpected gimmicks and brought the benefits to the consumers, without letting the fans down.

Surprise 2: vigorous discount + coupons to play commodity prices

In the form of multiple pieces, multiple copies, and how many to buy, they will bring different benefits to consumers at different times, and realize the double eleven gameplay from the most fundamental point of view of consumers. The rules are clear, the interests are clear, and the gameplay is simple. It can be said that this is the clear stream of the tenth anniversary of Tmall.

Surprise 3: Double eleventh anniversary custom gift box to give back to old customers

This year, together with Tmall, we launched the 11th Anniversary Customized Gift Box, which was infused with a fashionable outfit and combined with A21's fashion items and Tmall's 10th anniversary visual elements to form A21's unique vision. Expressiveness, used to give back to old users who have been with us for many years, deepen consumers' brand imprint of A21, and make it more intimate.

A21, always21, young and energetic, unconventional. Brands run by young people don’t go around, and discounts are a big deal. Carrying the novel gameplay, using the smashing gimmicks to break through, this is the temperament that young brands should have. Double eleven general celebrations, the major business players are constantly emerging, insisting on their own position and personality and constantly innovating, is the direction of A21. Looking forward to the A21 every move, I look forward to bringing more energy to the e-commerce apparel! Let us wait and see this dark horse!

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