Both South Korean ladylike temperament, but also full of oriental pure virgin girl's rate ... ... classic refined sutra & delicacy in every possible way, into the European classical style and delicate nostalgic decorative elements ... ... Li Si brand apparel emphasizes the natural clothing, unrestrained, fashion, Elegant, designers of the color requirements and selection principles: natural undistorted, youthful bright and keep the vulgar. Style of the main design ideas: emphasis on long-established, simple system, to avoid wearing cumbersome, emphasis on simple process, so that the cost reduction, which will help market and production of circulation and communication. Li Si's design goal: to lead the popularization of fashion, so that urban women in leisure and fast-paced life calmly bloom beautiful vitality and self-confidence. Brand Features Improve product quality, brand value at the same time, improve their own management model to create; with high-quality, efficient service, the use of "fast fish eat slow fish" rules of the implementation of the brand strategy expansion. First-class designer strength led the introduction of international design consultants to the professional R & D team, to learn five fashion centers popular information, so that there are always new products, a new moon, leading the fashion trend of women's vane. Comfort index comfort is the cornerstone of never change. Therefore, Li Si women's customers turn around 95%, while the old customer recommended rate of 90%, ahead of the good word-of-mouth publicity will allow operators busy. Competitive Advantage Li Si Actuary division of different products for different price market positioning, to avoid the vicious competition between middle and low products, access to a relatively good, low competitive market environment. Brand positioning NE is a beautiful, classic style for the line of the modern fashion women's brand, ladies ladies temperament and elegant female characteristics of NE is the eternal theme. The Korean-style design-based, the introduction of European-style luxury atmosphere, blend more suitable for the oriental women's classic style. Market positioning for the 25-45 year-old female group, white-collar workers, mid-range spending power, knowledgeable taste, economic independence of the fashionable women, the pursuit of aesthetic style, tradition and not rigid stereotypes of modern urban women is the NE brand the best Endorsement.

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