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柒 men's hand in hand 2010 "Colorful China" - China national costume show group, at the invitation of the president of the WAE, the Chinese Ministry of Culture, approved by the State Ethnic Affairs Commission, the Chinese Ministry of Foreign Affairs strongly support, in October On the 25th official departure.柒 brand autumn and winter of 2010, the Chinese stand-collar Chinese national costume in the long-term has been dominated by the trend of the world to usher in a national culture as the theme of change; adhering to the "heritage of Chinese culture, innovation, modern fashion design" concept to lead the Chinese men More than 30 years of fashion brand-name men's clothing, should be the kind invitation of the organizers of the Sino-US cultural exchange activities, will be the only representative of "2010 Colorful China" men's clothing brand to fully promote the full range of China's first-line men's fashion brand. During the two-week event, Qia Brand men will be gorgeous in the Chinese National Costume Cultural Show held in five places: Virginia, Washington DC, Maryland, Pennsylvania and New York to show the world the latest level of China's men's business . The classic Chinese-style collar, "Chinese Collar," was branded the national ceremony of the Sino-American cultural exchange activities by the Chinese government. It was presented to all political circles in the United States, including President Barack Obama and the U.S. governors. The Sino-U.S. Cultural exchange was co-hosted by the China National Museum and the American World Artists Experience Organization, and was strongly supported by the Chinese Ministry of Foreign Affairs. Li Chi is a national spirit of creating a national brand "Chi card" is a fashion China and the main product line, the pursuit of internationalization, life, men highlight the elegant and confident, stylish men's brand; since its establishment in 1979, with an international perspective, To shoulder the pride of the world, and "believe in yourself, the world believe in you" declaration of the fashion, standing in the forefront of China's garment industry more than 30 years, has won numerous national and international awards. In 2001, Qiong brand topped the ranks of the top 500 private enterprises in China; Qiaopai was appraised as the dominant garment enterprise in China by China National Garment Association in 2007, and was named one of the top ten brands of Chinese textile enterprises by China National Textile and Apparel Council. In 2009, The world brand laboratory assessment, the brand value of the brand reached 8.061 billion yuan, ranking the forefront of China's textile and apparel industry brands. 2008 Beijing Olympic Games, "Pi licensing men's clothing" is even more representative of the pride of Chinese clothing to become ceremonial clothing. After thirty years of arduous struggle, Qiong Group's net assets reached 8.6 billion yuan, with more than 4,000 employees, to become a collection of apparel research, design, manufacture and sale of an integrated group of companies, with world-class garment production Equipment, has been in the country 31 provinces, municipalities and autonomous regions to set up nearly 3,000 stores. Since 2001, for eight consecutive years of product sales revenue, the total profit ranked the top ten clothing industry. In the course of three decades of development, Qipai has profoundly realized that "only the nation is the world." This is not only determined by the fashion trend, but also by the aesthetic consciousness formed by a nation and the profound culture behind this nation. "National Ethos, a world famous brand," This is a brand licensing strategy. It believes that any Chinese enterprise has the responsibility and obligation to carry the banner of rejuvenating the national industry. Chi licensing will uphold the "pragmatic harmony and coexistence" business philosophy and is willing to sincerely mentally hand in hand with the domestic brother garment enterprises painted a total of Chinese national garment industry blueprint. In 2010, on the basis of the core values ​​of "Symbol of the Chinese National Costumes", the brand of "Brand Believe in Yourself and the World Believes in You" was the core brand demand in the year and set the standard for the Chinese menswear industry; and creatively proposed a brand new brand Advocacy - "set off a new fashion." This is a new upgrade to the image of the past. While laying the groundwork for the leadership of men's clothing in China, it further enhances the brand vision of internationalization and provides the foundation for the realization of international market strategies so as to better demonstrate the brand's reputation Internationalization, fashion, younger determination. "Believe in the world believe you" become China's fashionista, fashion founder! Let the world witness the fashion power from China! Only nationality is the world because of the profound connotation and great charm of the costume culture can transcend national boundaries and narrow the distance between China and the peoples of other countries in the world. However, the visual impact and emotional contagion implied by Chinese national costumes also Most likely to arouse the love and sympathy of people from different countries and different races. Colorful China takes the display of the cultural performances of Chinese national costumes as an important content, enabling the people of the world to understand and understand China and the Chinese nation in the most intuitive form. The project is a brand project of China National Cultural Exchange under the direct leadership of the State Ethnic Affairs Commission and the Ministry of Culture and Ministry of Foreign Affairs. It has gone abroad many times to visit Singapore, Japan, France, Germany, Italy And many other countries and regions, by a warm welcome. The show will showcase the colorful Chinese culture to the American audience, enhance the friendship between China and the United States and promote cultural exchanges between the two peoples on the theme of "displaying Chinese national culture and enhancing the friendship between China and the United States." As the national gift of China and the United States in this colorful China "Sino-US cultural exchange event," the China Li collar is the wisdom crystallization of the brand development team over the years. The product line integrates the Eastern design elements and the Western three-dimensional cutting, known as China following the Tang suit, loaded with a new generation of national costumes.