KAVON×HO SHUJUN: Everyone is Art +

"Chinese Color Art Designer Brand"

From the "pure aesthetic" to the "pan-aesthetic," the brand is responsible not only for aesthetic enlightenment, but also uses technology and market to intervene in the field of culture, so that the aesthetic industrialization and daily life.

From the cross-border cooperation between KAVON and artists to the creation of KAVON HOME's original art design platform, attracting the French century-old fragrance brand Lothantique and the famous American brand CK HOME, the founder of the KAVON brand Ho Suk-jun has been practicing art + subversion. Deconstructing the humanistic connotation of traditional aesthetics, breaking the boundaries of art forms, breaking the attributes of artistic works, crossing boundaries, and reconstructing designs.

Art +, integrates multiple perspectives of science, technology, architecture, and culture into artistic design, practice the aesthetic freedom and curiosity exploration of brands and individuals to create, enjoy and appreciate their aesthetic pleasure, making us truly independent, free, and full of creativity. Vibrant aesthetic life, composes a charming poetic surviving hymn.

Q&A

Dialogue guests

He Shujun, the founder of the top ten Chinese designer KAVON brand

SZFW: What is the theme, inspiration source, and biggest highlight of this year's Shenzhen Fashion Week? Does this season's show have any innovations in costume design or show settings?

He Shujun: The theme of the show released this year by KAVON×HO SHUJUN is “art+”. Although KAVON and HO SHUJUN each have their own style design, the two brands adhere to the same philosophy in the exploration of art. “Art+” was inspired by Foucault's self-care aesthetic philosophy of survival, emphasizing the release of man from various bondage and enslavement. At every moment of his life, his life became a creative process of art and became The creation, refinement, and constant updating of the vibrant beauty.

KAVON and HO SHUJUN's products in this season, during the design process, we did a lot of creation, fabric re-creation, process re-engineering, element re-creation, and superimposed our understanding of history, literature, and art into fashion design. Presenting a bright and diverse appearance, we also hope to influence the audience’s body, mind, thoughts, behavior, and survival methods through our fashion creation, and guide women to achieve certain happiness, purity, wisdom, beauty, and immortality. status. The show's creativity will use some high-tech means this time.

SZFW: Combining this season's show, simply predict the trend of autumn and winter this year?

He Shujun: In the spring/summer 2017 release show, we put forward a concept of “quick walk and slow life”. In the autumn/winter 2017, this concept is still the mainstream trend in terms of fashion guidance. The concrete manifestation is the mix and match vitality of light sports. Like the popularity of baseball uniforms; there are velvet fabrics with retro mystery, and Japanese ukiyo-e style exaggerated decoration, and OVERSIZE is also an upsurge has not faded. Everyone's definition of fashion is not just about what opinion leaders lead, but on the whole, the agelessness that stimulates vitality is the status of the entire trend.

SZFW: What is your brand's design philosophy and brand value?

He Shujun: The value of the KAVON brand lies in its focus on the study of color. Everything has an image. The objects we see are colored, but how to use color is a discipline. We highlight femininity through color control. At the same time, it also uses color to mobilize the interaction between man and nature and the surrounding environment. It also uses color to release self and stimulate the inner state of man.

HO SHUJUN We only introduced it last year. This brand is positioned as an international high-end designer brand. The soul is the Oriental New Aesthetics. It insists on studying Eastern culture and transforming it with modern design techniques. There will be more cross-border craftsmanship in the future. Cooperation.

SZFW: What are the plans and expectations for the future of the brand?

He Shujun: At the end of 2014, we launched the new business model KAVON HOME. After more than a year of precipitation, we gradually built an original art design platform and introduced a wide range of products from shoes and accessories to clothes, Fragrance, light coffee, art, household items, and the rich consumer experience created by this clothing art lifestyle have been welcomed by many consumers. In the next two to three years, we will open in the major first and second tier cities in China. The KAVON HOME Yiju Art and Lifestyle Museum converts fashion sales to fashion services, allowing our fans to enter KAVON HOME to enjoy a full range of fashion services.

SZFW: What kind of life attitude do you hope to bring to your consumers through your brand? What should be the relationship between fashion and life?

He Shujun: Fashion can hardly be defined. Especially in the era when individual values ​​are more diversified, everyone can interpret his own fashion attitude, but I think that among different groups of people, fashion must have some degree of understanding. That is a strong self-assertion, whether it is radical or indifferent.

In this season's "Art +" release show, we want to pass on to the public is a kind of self-care attitude to life, self-understanding, self-deconstruction, self-remodeling, presenting is the improvement of the inner spirit, and life There is love and passion for creative energy. Therefore, there is a color jump in the clothing, there is a convergence of texture, and the shape of tolerance.

SZFW: What was the reason for choosing Shenzhen Fashion Week as the release platform for this year's autumn and winter products?

He Shujun: Last year I launched my personal high-end international designer brand HO SHUJUN at Shenzhen Fashion Week. This year, HO SHUJUN and Shenzhen City Fashion Week participated in the Shenzhen Fashion Week together with our group's KAVON brand. This shows that I am very satisfied with this platform. As a pioneer in the domestic fashion trend, Shenzhen has acquired a lot of influence in the world with fashion sense and fashion vision. I am also very willing to release this year’s fall work on this platform for the fashion week, domestically and internationally. Excellent brands, share fashion, spread fashion.

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2017.03.17 15:30 Friday

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