Deeply cultivating the children's wear sector for more than 20 years, the small play leather company, with "playfulness" as its core concept, advocates a healthy and environmentally friendly way of life. In just a few years, it has established a well-known children's wear boutique brand. For many years, the small play leather trademark brand has a wide recognition and good reputation in the market. Nowadays, small playing hides not only on the hot land of Haixi, but it is also deeply involved in the layout. It will also develop its tentacles into broader markets such as Beijing, Guangdong, and Shanghai. Brand products also extend from a single children's wear to children's shoes, dolls, school bags, stationery, bedding and other product lines. Little playful skin is full of enthusiasm for the children's field, with the vision of building a first-class enterprise in the children's industry, focusing on creating stylish, elegant, personalized and fun 360° fashion children's equipment for children in China and even the world.

Small play skin officially settled in Quanzhou Trademark Hall: show children's industry style

The pursuit of brands and products by small playthings has gradually increased from the level of children's clothing to the level of children's industry, and has become an outstanding representative of the local children's wear brand in Quanzhou. Based on this, after several visits and investigations by relevant departments of Quanzhou City, the Xiaodongpi brand was officially approved this month, becoming the only representative brand of the Shishi children's wear industry to enter the Quanzhou Trademark Hall. This is another glory for the small play leather brand. Little playful skin will use this as a new opportunity to build an excellent brand.

Small play skin officially settled in Quanzhou Trademark Hall: show children's industry style

(↑An important carrier for the development history and achievements of Quanzhou trademark brand - Quanzhou Trademark Hall)

Small play skin officially settled in Quanzhou Trademark Hall: show children's industry style

Quanzhou Trademark Hall is the first trademark hall in the country, and is the only one that systematically introduces the development history and achievements of the entire Quanzhou area brand brand. It is a high starting point for “displaying windows, communicating platforms, and advocating positions”. The construction of the trademark exhibition hall is an important carrier for the development history and achievements of Quanzhou trademark brand. The establishment of the museum aims to show the achievements of Quanzhou brand building to the general public in all aspects and from all angles. The promotion of trademark knowledge and the measures of the strong trademarks in Quanzhou area can not only promote the exchange and interaction between Quanzhou trademark brands and the outside world, but also improve The brand's influence at home and abroad. At the same time, through the introduction of a series of trademark introductions such as the history of trademarks, well-known famous trademarks, and characteristic industries, Quanzhou has enriched and covered the fruitful results achieved by Quanzhou since its history, especially the rapid development of trademark marks in the past 30 years of reform and opening up.

Small play skin officially settled in Quanzhou Trademark Hall: show children's industry style

Little play skin will pass Quanzhou Trademark Hall, to the public as much as possible to demonstrate corporate culture, corporate reputation, corporate products (such as children's clothing, dolls, school bags, stationery, etc.). Xiao Picpi hopes to use this platform to increase the opportunities for small playful skin brands to interact with the outside world, inject new vitality into the development of trademarks, and continuously increase the influence of branded brands at home and abroad.

Small play skin officially settled in Quanzhou Trademark Hall: show children's industry style

Last year, Xiaoqingpi teamed up with CCTV to create the first 3D animation giant in the children's wear industry, “Little Playmate,” which opened the curtain for animation marketing. With the advantage of an affinity for animation and humanity, in the homogeneity competition, Xiaopi Pi creates a unique corporate image and brand features, which brings about an abundance of brand added value to the company. The construction and development of the brand has been sublimated and taken off again and again, becoming the leading brand in China's children's wear experience and animation marketing.

In the future, Xiaopi Pi will further enhance its core competitiveness. While based in Fujian and serving the country, it will actively participate in international competition and strengthen its strength, scale, and brand. More combined with diversified industries, we will strengthen Xiaofanpi children's wear as the leading brand of "playful experience and animation marketing leading brand" and create the first brand of fun children's industry.

Little play skin trademark story

â–  "Little play skin" was born in 1997, from a romantic Paris, France, designed by the famous artist Ferreros, owned by Shishi City, Fujian Province, small play clothing Weaving Co., Ltd. all.

■ Small play children's wear is the leading brand of fine children's wear in the domestic market. With "play" as the core concept, it advocates a healthy and environmentally friendly lifestyle. There are nearly 1,000 terminal outlets in the country, and the channels are all over the major domestic department store counters and well-known business districts in the city. Its design style is “fashionable without losing personality, full of fun but not naughty”. It perfectly integrates international fashion genes and is unique in the industry.

■ Recently, the cartoon of the same name created by the small play company and the first 3D animation masterpiece “Little Play Leather” by the Chinese children's wear industry landed on a hundred TV stations across the country. The protagonist image in the cartoon is derived from the main image of the small playful leather trademark, and is also the mascot image of the small play skin brand, which is highly recognized and loved by consumers.

Little play leather trademark course

1997 - The birth of a playful skin

2004 - won the famous trademark of Fujian Province

In 2006 and 2012, successive years were named Fujian Famous Brand Products

2012 - Won the top ten new Hercynian brands

2014 - won the top ten brand of China's children's wear quality excellence

Quanzhou Trademark Museum: It is located in Guitong Road, Quanzhou District. From now on, enterprises and public organizations can make an appointment to visit the historical context of the brand brand in Quanzhou and the achievements in the construction of the “brand capital”. Little play skin welcome everyone to enjoy!

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