In the revolution, the warm birds beat the world's famous brands

Looking at the Chinese apparel industry in 2014, under the background of the rapid development of information technology and internet technology, Chinese garment enterprises have achieved notable results not only in the transformation of channel methods, organization methods, production methods, and marketing methods. What is even more rare is that in the professional market, its own brand is bigger and stronger. It can be said that this is a year that China's garment enterprises have been tested and questioned. It is also a year that China's garment enterprises have taken great pains to reach the world. Among these, the role of Chinese national apparel brands in this series of transformations cannot be ignored. They are seen as leaders in the transformation of China's garment enterprises. The warm bird is one of many leaders.

The first appearance is amazing, the warm bird shocked the China International Fashion Week

At the China International Apparel Week held in March this year, the warm-hearted bird brand that participated in the conference for the first time used its unique marketing model, low-key brand line, high-profile Italian design style, and the strongest international line-up supplier lineup. The festival marveled at this “national big name” from the northeast. There are Italian design centers abroad, the Zhuhai R&D base in China, a national flagship store in Beijing, a headquarters with an investment of 800 million yuan, and an annual output of 4 million sets of garments/pieces of modern cultural and creative parks. This is the warmest bird brand for everyone. However, people who know the warm birds know that their brands have been established for nearly two decades and have always insisted that the principle of "taking quality first as their responsibility and maximizing the interests of customers" is the brand's "soul" of warm birds. Thanks to its adherence to product quality over the years, Warm Bird has received a large number of loyal consumers. Its reputation in retail and high-end private custom apparel has long been widely hailed in the industry; its customers include: China Civil Aviation The State Grid Corporation of China, China First Automobile Group, government agencies, financial securities, banks, universities, and news media all represent the industry's support for this brand, and it also shows the leading position of the warm birds in the industry.

New dress aesthetics, more fashion! younger!

During the Golden Week of this year, the 2014 fall/winter outfit brought by warm birds has been sought after by consumers with its consistent fashion yet luxurious design style. This season's products are all created by Italian designers and present a kind of past. The design concept of coming to the future is a perfect interpretation of the design concept of the “new costume aesthetics” of the warm bird brand, allowing everyone to see an international brand that is completely different from the Chinese brand. At the same time, the new season's business and fashion series also let us see the adjustment and confidence of the warm bird to deal with changes . Located in the 26- to 40-year-old crowd, it is more emphasis on sports-oriented business, more colorful, more self-cultivation style, more rich categories, more stylish design! It can be said that it was designed for people who entered the work post after the 70th and the 80th, and the prices were also close to the people, and they were more grounded. Nowadays, the warm bird brand has served not only a certain group of people, but also a family. It is a family-oriented whole-life lifestyle change. For this change, the warm birds have spared no expense and established a separate team. The top design team in Asia headed by top Korean designers.

In the face of change, warm birds bravely embrace the challenge

At home, the warm bird has established the leader of the Chinese national brand. Facing the well-known international brands such as LV and ARMANI, the warm bird is also full of confidence. Mr. Li Yuhong, Chairman of Warm Birds Group Co., Ltd., said: "We must 'play the Chinese brand, take the international road, face the whole country, and go to the world', and let the warm birds' shoulder the world's famous brands', and thus 'achieve a century-long brand'!" In recent years, Cozy Bird has been insisting on the integration of international superior resources, creating luxury quality, with an international design team and the world's best fabric lineup, creating a high-end image of national brands, and maintaining a strong terminal control, establish a unified image of the store management . As the warm birds gradually move toward the world, the phrase “good brands to buy and good products to compete with international brands” is also getting closer and closer to consumers.