Fast Fashion Brand Xinmi Shines at Grand Opening of Flower City Meeting 8090 Concept Store

The host, Zhou Weiqiang, Lin Meijun talks with the illustrator 晟 prince

This store is the first physical store in Guangzhou. It focuses on cross-border artists and has for the first time invited famous illustrators and fashion photographers, including princes. It is a mini show of artists' sculptures, paintings and hand-painted jeans. . This concept store, which incorporates various elements of wine, music, art, culture salons, art exhibitions, etc., is a slogan of “playing errands, hearts and minds”. The fast fashion women's shop will also carry out various forms of cross-border cooperation with local outstanding original artists to achieve mutual benefit and win-win development. In October of the same year, the hearty Guangdong Zengcheng store and Anhui Hefei store opened. At this point, the heart of the country's footprint has spread over 40 cities.
The founder of the brand, Lin Meijun Ling, had a pleasant dialogue with the special guests of the special event, the new cross-border artist, Prince Wu, and Xinlian Online Executive Director Zhou Dong, who had participated in the media interview. Ling redefined the core of her brand: “Heart靡 is a fast fashion brand with a designer's soul. It has four characteristics: consumerism, strong sense of design, new and fast money, and convenient purchase. In addition to the models' interpretation and display of new seasonal products, more creative musicians DJ Ryan and Zhengnan set the time after the opening to a party scene. At the same time, they injected cross-border artistic elements and unveiled independent cutting-edge illustrators and fashion photographers. Exhibition of personal works. In addition to illustrators, paintings, sculptures, and animation works, the princes commemorated the 10th anniversary of the opening of the brand and hand-painted 10 retro denim jackets with the theme of the zodiac on the spot. This kind of surrealist painting and The combination of fashion fully meets the theme of "playing into the heart and mind." The auction proceeds will be incorporated into the "Dream Money" savings plan to support more young artists to pursue their dreams.
A decade of “fast fashion” apparel brand heart
On December 23, 2004, the heart-wearing clothing chain organization named after "Heart" was officially established in Quanzhou, Fujian Province. The first clothing store directly under the heart of the heart of the clothing store in Changxin, Changle City, Fujian Province, No. 6 Jianshe Road, officially opened for business, blew the "heart 靡 clothing" to enter the apparel industry battle horn. The young brand founder, Miss Lin Meijun, led a young and eager group to embark on a new and promising journey. So far, running has been on the road to pursuing ideals for 10 years.
The heart of the brand founder Lin Meijun Ling thanked the friends who were present at the same time, and also described the brand's unique understanding of “fast fashion” and the brand layout based on this understanding. According to her introduction, the "Fast Fashion" promoted by the heart has four major characteristics: consumerism, strong design, new and fast money, and easy purchase. Mindlessness is a design quality that everyone can afford. The price of a single item in the store is not more than 1,000 yuan, mostly concentrated in the 200-500 yuan; the heart is a fast-fashion design sense, Office time, LOHAS time, Party Time three product lines, filled with designer soul, non-ordinary large circulation fast fashion single product can be compared to meet all-weather wear occasions for a variety of occasions; palpitation is a new fast fast fashion, a variety of small quantities of clothing, weekly updates 2 new models, 1,500 new models on a quarterly basis, and more than 7,000 models throughout the year. The mind is a convenient and fast fashion. The in-store service staff is a “fashionable girlfriend” and provides consumers with meticulous shopping guidance and services. Create a personalized wear program. ”

Heart Flower Garden 8090 Concept Shop Interior

Da Ren debuts Prince hand-painted clothing
Illustrator 晟 prince is a new generation of artists who have been active in media, fashion and art circles in recent years. On the opening day of the Xinhui Huachenghui 8090 Concept Store, besides the shop, the paintings of the prince's paintings were displayed in the shop window, his sculpture "The Horseman" and three animated short films "TV" and "Flower" full of black humor. Both Men and Firecrackers have projection displays at the scene.
In addition, the ten zodiac-themed cowboys designed specifically for the 10th anniversary of the Sacred Heart have become the highlights of the opening party. The city's ten fashion and design cross-border people, dressed in retro style denim Jacket debut: singer Zhou Xiaoyu dressed in cool style; new female writer red belly pocket and jazz singer Timmy wear style rock mix; famous writer Chen Da The coffee and paper craftsman Jackie Wen Yiwen and the assistant director of Zhengjia Art Center, and the artist Guan Yuwen wear style retro art; South China Super Running Association Li Ting Kiki and brand director EmmaZ elegant and intellectual, stylist Helen Lam British style full ... ... detonated the audience focus.
“This time, we created 10 tailor-made denim jackets for Guangzhou Exhibition. We want to express different stories through the ten-year-old zodiac.” The prince explained to us the story behind each piece of clothing: “ Rabbits will donate their hearts, but people who don’t love it still don’t love; they finally know why people like to eat trotters, and sad pigs look at dinner from them; green tigers are happy because no one knows it anymore. It was a frog who became a frog; the long snake became the tongue of a long tongue, and she bound herself, not wanting to make a right or wrong; the horse finally became his own horse, even if it paid the price of his own head... ”