Flute Shasa children's clothing successfully laid out the online and offline models to lead the Amoy brand

Flute Shasa children's clothing successfully laid out the online and offline models to lead the Amoy brand

Fusha successfully laid out an online and offline model to lead the Amoy brand

It is understood that the DEESHA brand has been established since 2005 and has always insisted on "finding with the child's eyes and experiencing with the child's heart." With its broad mind, pure character, and constantly revised development goals, the concept has made This dream brand has a strong design team and professional management team, advanced operating mechanism and sales network throughout the country.

According to statistics from the Baby and Baby Industry Research Center, Tmall has more than 400 million buyers, more than 50,000 merchants and more than 70,000 brands. According to the statistics, the children's clothing ranked first among Taobao and Tmall girls' wear, and the first brand is well-deserved. Only last year's double 11-day whistle sales reached more than 30 million yuan. However, Fusha’s ambition is far more than that, and while she develops online, she has not relaxed her input on the offline.

Flute Shasa children's clothing successfully laid out the online and offline models to lead the Amoy brand

Fusha successfully laid out an online and offline model to lead the Amoy brand

According to Pro-Beinet's understanding, it was found that the first product of the Shahei product was sold on the Taobao platform and was considered to be one of the typical representatives of the Amoy brand.

In 2013, with the development of the Amoy brand, more and more traditional brands settled in Tmall, and the impact on the Amoy brand was not small. The electricity supplier encountered an unprecedented bottleneck. Related industry figures have given such data: Tmall Taobao clothing market growth does not exceed 40% year-on-year; settled in Tmall business polarization is extremely serious; TOP100 a large number of shuffle, rely on the photo seller mode has expired; big C sellers into a powerful, the end, Relying solely on old customers, each has a serious lack of new passenger traffic...

The bottleneck of online development, so that more and more Amoy brand seeks to find opportunities online under the channel. Fusha is far-sighted and has a precise orientation to the market: children's wear is the last piece of cake that can be divided into food in the apparel industry. Especially in the country, the plan to open up the twins will further expand the scale of the industry. As early as in 2012, Shasha took the lead in planning the offline channels. In just two years, the number of stores under the line reached more than 400, and within three years it is expected to expand to 1,000, and the pace of development will lead all Amoy brands.

Li Ding, the founder of Fu Sha, believes that the brand's growth requires time testing, connotation, quality product quality, and competitive after-sales protection. What is lacking in the current market situation is a brand that is inherently consistent and has sustained competitiveness. Each company's development is coexisting with both pressure and challenge. After a long wave of scouring, it can achieve longer-term development.