Re-shuffle of domestic apparel market Lekkak's innovative development highlights

Since the beginning of this year, most of China’s clothing brands have issued warnings of losses, and “dealty stocks,” “opening stores,” and “dropping orders” have been reported from time to time. Firm capital flow, profit decline, rising inventory and other reasons have caused the garment industry's current dilemmas. As the most traditional business model in China, the domestic garment industry is facing major challenges and the industry reshuffle is about to begin. Who is the clothing brand that leads the next apparel industry into the golden age? Lekac's unique combination of fashion and sporting product styles and direct marketing and sales channels allow the author to see the future of the apparel industry.

As an official partner of the Tour de France, Lecac was founded in France in 1882 by Mr. Emilio Camille. It has been around the world in the middle of the last century and has a history of more than 100 years. Its sponsorship of the Tour de France has been more than 60 years, the brand's sports complex is evident. In 2004, Lekac came to China from France with his French blue and white red shirt, and under the promotion of Ningbo Lekac Clothing Co., Ltd., Lekac clothing began to spread in the domestic market. Become a new force that cannot be ignored in the domestic market.

In the increasingly fiercely competitive apparel industry, behind the gloom is the surging market competition and the relentless elimination. In the 9th year of the introduction of the domestic market, Lekkac not only faced the challenge, but also gained a firm foothold in China. At the same time, sales performance and market share continued to increase. What makes Chinese people love the brand from France? Why is Lecaq so popular? What kind of branding effect does it have in order to make it stand out in the down garment industry and win the future?

First, follow the trend, boutique clothing leading fashion

As one of the most fashionable and popular events in the world, the Tour de France has a loyal audience and followers in every corner of the world. The yellow shirt designed and produced by Lekac has become the symbol of the Tour de France. Its leading fashion style is like tailoring for competitive sports enthusiasts. Precise positioning, fixed consumer groups and the characteristics of the brand following fashion have all contributed to the continuous increase in Lecaco's sales.

Second, the quality is extraordinary, improve word of mouth effect

Born in France, Lecac not only has a fashionable and healthy taste in the style of clothing, but also pays attention to details in the quality of clothing and brings comfort to the extreme. Lok Keke's brand concept of "Happy sports, happy lifestyle" is simple in design. It combines the romantic atmosphere of France and pays more attention to exquisite elegance. There are well-structured and textured garments that have won a good score for Lekak. Word of mouth, enhance market competitiveness.

Third, the broad channels to expand new opportunities

Since Lecaq entered China in 2004, he quickly acquired the ability to localize in China, and built his own brand under the innovative marketing development of Ningbo Lekac Clothing Co., Ltd. It has joined the sales channel through direct sales, which has allowed Lecaq's marketing network to spread throughout Zhejiang, Beijing, Shanghai, Chongqing, Guangzhou and other regions. It has also opened official online flagship stores such as Tmall and JD.com in challenging costumes. The brand market has a place, and continues to innovate to obtain new outlets and development.

As China's garment industry encounters a "middle-aged crisis", younger and more independent Lekac will surely come to the fore and create a new fashion brand era. The sport is also fashionable. Lekac has given a new definition of new vitality to clothing. Let us look forward to Lecak's continuous innovation and continuous advancement, and set a new fashion for the domestic apparel brand market!