Children's clothing business fire luxury brand share

Now the apparel industry is sluggish, except that the children's wear market is hot and business is doing very well. “Yesterday afternoon, Wang Xiuling, a children’s clothing store owner of Wangjiawan in Hanyang, went to the bank to organize a second child’s clothing store in Hankou in the second half of this year. Wang Xiulin said that in recent years, with the arrival of the peak of childbearing, the children’s clothing business has been increasing. The more popular, the Gucci, Burberry, Dior and other luxury giants also targeted the high-end children's wear market.

The individual children's clothing store owner earns 70,000 yuan a year. The National Bureau of Statistics released the "2012-2015 National Children's Wear Industry Report." The report shows that the annual growth rate of China's children's clothing industry output value can be as high as 25%-30%. As of the end of last year, this growth rate has been achieved. In addition, last year's census discovered that at present, there are nearly 300 million children aged 0-14 in the country and there is a great demand for children's clothing. At the same time, the reporter learned from the apparel industry in Hubei Province that the annual sales growth of the children's wear market in Hubei is also around 30%.

Wang Xiulin has tasted the sweetness. Three years ago, 26-year-old Wang Xiulin opened a jewelry store and lost more than 50,000 yuan in two years. At the family’s prompting, Wang Xiulin’s business became better and better after she represented a domestic children’s wear brand. One year later, all the previously lost money was recovered and earned more than 20,000 yuan. “I consulted with my family to open another branch,” Wang Xiulin said.

After the 80s and 90s, the mothers, such as Wang Xiulin, a major consumer group, seized the low-end children's wear market. At the same time, the luxury giants also targeted the high-end children's wear market.

"Gucci, Burberry, Dior and other luxury brands have introduced children's wear this year, competing for the high-end children's wear market." The reporter learned from Wuhan International Plaza yesterday that international luxury brands have introduced a series of children's wear.

“After the 80th boom mother likes to buy high-fashion clothing for children, they are willing to spend money and have a strong spending power.” According to relevant officials of the State, the mothers have become the main consumers of children's clothing after 80 or even 90.

According to the person in charge, the luxury brand children's wear will refine the demand. The clothing line can be divided into home wear, out wear, casual wear, formal wear, etc. The style is mainly fashion trend. Green and green materials are used for fabrics and materials. Meet the aesthetic needs of the young generation of mothers.

â–  Consumer Cases Rich second-generation mothers spend 10,000 yuan to buy baby-installed people in the country. They are not exaggerated. Salespersons often accept generous mothers who spend money on money. Yinyin is one of them.

The 30-year-old Yin Yin is a daughter of a homeowner's company. He usually has a very generous shot. After the mother, in order to allow the child to have the best quality material enjoyment, it is no exception. "I buy things for children only to buy high-quality goods, big brands make people feel at ease." Yin Yin introduced her to buy a sleeping bag for children close to a thousand dollars, out of fashionable clothing is more expensive, for the first-line luxury brand clothing She also dabbled. “I bought a Burberry suit for my child this year. The classic version of the lattice cost a few thousand dollars.” Yin Yin has counted. Now that the child is 5 years old, the annual expenditure on clothes and supplies exceeds RMB 100,000. Monthly consumption is also around 10,000 yuan.