Beifa Group Integrated Stationery Gift Industry

In the pen-making industry, Befa Group can be said to have numerous achievements and arrogant colleagues. It has made a positive contribution to the development of China's stationery world. In particular, since the implementation of the Besturn transformation and upgrading strategy in 2009, the comprehensive innovation transformation strategy has been affected by provincial and municipal levels. Leaders, peers, and associations received favorable comments. In 2012, Befa Group was included in the Development Research Center of the State Council as an important case of transformation and upgrading of traditional industries, and issued a research report of nearly 100,000 words, becoming a recognized pioneer and pilot in the industry transformation and upgrading. However, Beifa Group is not only satisfied with this, but this deep-developed pen industry's companies in the last 20 years will in-depth implement industrial upgrading strategies and gradually expand the length of their product lines, from traditional stationery to extended gifts, to accelerate manufacturers to service providers. The upgrade.

It is understood that in 2012, China’s gift market share has reached 300 billion, and is increasing at a rate of more than 15% every year. The market has great potential. At present, there are more than 35,000 gift distribution companies nationwide, but the annual sales volume exceeds 100 million yuan. Few; the market share of the top 10 sales combined is less than 1%. The average sales of 3.5 million yuan. The dispersed small enterprises occupy this huge cake, which has caused the disorder of the Chinese gift market and the weakening of the brand. It also makes gift companies have not been able to form their own core competitiveness in the market. The reason is mainly due to the non-standard Chinese gift manufacturing, weak terminal sales model, and multiple marketing channels. The family-oriented operation lacks systematicness and science, the service capability and awareness are low, and the process is weak. The specificity, unspoken rules are numerous and complex, and unfair competition acts exist in the market at all times. “Low prices, relationships, and rebates” have caused the sluggishness of the entire industry chain.

Beifa Group is taking this opportunity to diversify and upgrade the stationery industry and the gift industry, creating a B2M2C e-commerce model that adapts to market demands and changes and is highly resistant to risks, injecting new vitality into the Chinese gift market.

The B2M2C (Business to Manager to Customer) model is where the (B) platform and suppliers jointly release product information, (M) sales managers are responsible for selling products, online and offline promotion sales, and feedback orders to (B) companies. It is delivered by the platform or supplier to the (C) customer, and the manager obtains the commission from it, referred to as the B2M2C model.

This model is one of the sub-business models of the China Stationery Commodities Trading Center built and transformed by Beifa Group. It is a new project of the direct sales-based e-commerce model based on the Internet, and it is the online transaction for the high-end gifts and gifts created by China Lishang.com. The platform fully explores the advantages of all parties and realizes benefit sharing. Through online application platforms, physical experience stores, and experience points, online and offline linkages can be established to build a long-term, benign business model.

It integrates high-end, high-quality goods from suppliers across the country. The exclusive consultant (M) promotes the right products to the right consumers through a social marketing network and provides consumers with professional "one-stop" services. The flat e-commerce channel created by this model simplifies the process costs in traditional operations, maximizes the rights and interests of suppliers, consumers and service providers, and pursues multi-party cooperation and mutual benefits.

In the traditional model, buyers usually do not directly contact the gift manufacturer. They need to use the recommendation of the gift company or add special value-added services such as design and improvement to solve the demand. Usually this kind of business needs to reserve the middleman's rebate, so the price of the gift is relatively high, but the profit is not given to the gift manufacturer, but will be lost to the middleman. The gift company’s bargaining power and payment terms for suppliers will greatly affect the gift company’s financial risk.

B2M2C e-commerce model innovation is a subversion of the traditional Chinese gift market operation mode. It changed the competition mode of each terminal in the past to a "competitive mode" and a "combined mode", and reduced input and output, reduced assets and high returns, and boosted the value of wealth of participating parties by distinguishing themselves from each other. The traditional industry's "high investment and high risk" business model. On the other hand, suppliers grasp the bargaining power, control market prices, increase market transparency, and allow suppliers to obtain substantial returns.

Its multi-pronged approach from business model, profit model, and brand innovation ensures high-value returns for B2M2C products, integrates brand building and channel establishment into industrial chain services, and operates the “scattered and small” gift market. The current situation has transformed into a group-based and integrated operation. Beifa Group was engaged in OEM (OEM) in the early stage, the product price was at the lowest end of the smile curve, the product competitiveness was low, and the profit return was low. In stark contrast to this is Beifa's own brand “Crystal Pen” produced in recent years. Series, “***” national ceremony series are both fame and fortune, are highly acclaimed, China Lishang network platform products will be Beifa Group's twenty years of successful brand operation experience, from brands, channels, suppliers, terminal stores Combining form and other aspects to plan and promote this platform.

Qifa Group Chairman Qiu Zhiming stated that China's LaSalle products will build this platform with "model standardization, advance research and development, gift specialization, and channel diversification." It not only helps managers build platforms, helps growth, and Help managers achieve their careers and achieve success!

Chairman Qiu Zhiming has positioned China Lishang.com as the preferred platform for exclusive cultural gifts, with the core values ​​of "creation, sharing, dedication, and trustworthiness" and the idea of ​​"pursuit of quality, improvement of taste, and dedication of character". "Sanpin" gave the gift a deep human culture and expanded the brand's connotation.

The meeting pointed out that building a strong socialist culture country should recognize cultural construction in the overall layout of socialism with Chinese characteristics. Only in this way can we truly understand the rich connotation and direction of building a strong socialist cultural country. The brand connotation and spirit of strong cultural value created by Chairman Qiu Zhiming can be described as a matter of fact.

It is reported that China’s current product is divided into five series, namely “energy series, wisdom series, auspicious series, health series and affection series”. Each series is rich in "new, extraordinary, unique" cultural ideas, products cover health products, books, calligraphy, video and audio products, designed to provide customers with a one-stop solution for all categories.

In the innovation of the gift industry technology, Chairman Qiu said that allowing customers to experience “low-carbon life” at zero distance is another creative theme of China’s Lishang Network. Environmental protection and low carbon will become the long-term trend of gift innovation, and also meet the 12th Five-Year Advocacy of the “six-item” low-carbon new standard. China Lishang Network will enhance its comprehensive competitiveness in the Chinese gift industry with strong culture and low carbon. Environmental protection and low carbon have become the main theme of the gift market.

It is understood that Beifa's first B2M2C business model will use Ningbo as the radiation center to develop massive online and offline managers across the country, and establish a mutually beneficial and win-win strategic cooperative partnership with the upstream and downstream industries to lead the entrepreneurial economy in the M era. trend.