For a period of time, the “Principals” of the Sui Pai trousers industry, including the Shishi Pants, have all done one thing at the same time – subdividing product categories and seizing new consumer demand. Such a collective "grounding gas" means that the company's men's pants company began to subdivide product categories in order to seek a new blue ocean market.
For a period of time, the “Principals” of the Sui Pai trousers industry, including the Shishi Pants, have all done one thing at the same time – subdividing product categories and seizing new consumer demand. Such a collective "grounding gas" means that the company's men's pants company began to subdivide product categories in order to seek a new blue ocean market.

The school sent "Daqi" to take the lead

In fact, the strategy of subdividing the consumer groups has been adopted by brands such as Septwolves, Kinba, Lilang and Jiumu Wang. This is also the dominant practice of luxury brands such as Armani. Taking Jiumuwang as an example, it is a multi-brand operation. Through the acquisition of foreign menswear brand FUN, Jiumuwang Group entered the young ethnic market segment and became the group's new profit growth point. “Because Jiumu Wang has been focusing on the business men's field for many years and is a bit distant from the casual fashion market for young people, the acquisition of FUN is precisely to make up for this market vacancy.” Lin Congying, head of the brand, believes that changes in work and lifestyle have made The more consumers pay attention to personalities, this provides a broad space for the development of fashionable casual wear.

Staring at the fashion leisure field is not just the king of the nine animal husbandry. Earlier this year, the SWJEANS flagship store owned by Seven Wolves appeared in high profile in Wuhan. People in the industry believe that SWJEANS, which focuses on the youthful fashion series, is the sub-brand of Seven Wolves for developing new products. "Realizing the leap in the manufacturing retail industry's fashion industry" has become the ultimate goal of Zhou Shaoxiong, Chairman of Seven Wolf.

"Division" changes usher in spring

People in the industry believe that the “sub-system” reforms of the Men’s movement in China are related to the orientation difficulties and the emergence of new consumer forces in recent years. It is undeniable that these companies have successfully promoted the first lineup of the Chinese business men's section through the breakthrough of single-pants trousers and the rapid formation of full-series. However, a subtle change is also happening indiscriminately: In the past, a certain consumer group is also maturing. Its vision is more picky and more individual. It has already produced selective differentiation, and the market must be further subdivided. "The deep subdivision of this strain may also be a turning point in the Shupai sector to break this pattern of collapse," the source pointed out.

The company is not aware of whether it is possible to learn more ordering strategies and marketing tactics from the Menswear company. Jiumuwang Garment Company has gone from a single trousers outfit to a mature Shupai menswear company. At the National Terminal Consumer Experience Conference held in Xiamen last year, Lin Congying published a profit report that in the first half of 2012, the profit of Jiumuwang trousers was 49%. Profit is 51%. This also shows that there are still more opportunities for the men to send men's pants.

Fashion wind lion trousers came

As we all know, Shishi Business Menswear Company has a certain gap between sales channels and Jinjiang Menswear Enterprises, but some men's wear designers such as Cabbeen, LXF, and ZUOAN have performed well. First of all, they occupy some advantages: young, design ideas and fashion, can meet today's society and fashion trends, so that the traditional close to business and personality, so these men's clothing brand in the market performance.

The reporter learned from the interview that Shishi part of the casual trousers company has begun to learn from Guangzhou - the design of fashion trousers, and market segmentation. Such as Jin Weili, Bao Luhua and Hong Kong Dragons men's trousers, these men's pants are close to the Guangdong style, and even beyond the Guangzhou grade. These menswear brands have set up R&D centers in Guangzhou and have come up with a completely integrated approach to “Shiguang”. I believe that in the near future, Shishi men's trousers will bloom in the blue ocean in the market segment.

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