Functional textiles face market recognition issues

Yang Shibin, president of the China Knitting Industry Association, pointed out in his speech on "Functional Textile Demand Situation and Future Development Trends" that due to strong supply capacity and strong market demand, functional textiles will continue to show rising momentum in China. However, the entire industry is also facing a huge challenge right now, that is, how to make the products put into the market gain the full trust of consumers. To solve this problem, it is necessary for production companies to construct the entire process industry chain responsibly, including R&D, production, and sales. In particular, consumers should be faithfully promoted product features and characteristics. At the same time, the use of standards and various detection methods to ensure product safety and reliability.

According to a set of data provided by Yang Shibin, in 2012, despite unfavorable factors such as domestic demand and weak external demand, the development of the domestic textile industry was tested, but the industry still delivered a good answer: the output value reached nearly 6 trillion yuan. The year-on-year increase was 12.3%. Among them, the knitting industry achieved an output value of more than 1 trillion yuan; the average profit rate reached 7%, a record high. Among them, the home textiles, knitting industry, the profit rate increased performance is particularly prominent; exports earned 250 billion US dollars, an increase of 3.3%.

Yang Shibin also added that in China's rapidly developing knitting industry, the output value of functional textiles is expected to exceed 300 billion yuan, and this figure is expected to increase substantially in the next few years for two reasons: First, China's annual output of 43 million tons The strong fiber processing capability enables knitting companies to differentiate and develop and produce high-value-added products has become the development direction; second, consumers want more new products to come out to meet their pursuit of high quality of life and health.

In recent years, functional textiles have developed rapidly in China and have become a new force on the market. In particular, textiles with fast moisture absorption, perspiration, and warmth functions have become increasingly recognized in the market and have triggered the industry. The intensification of competition. In this regard, Yang Shibin said that at present, the biggest challenge faced by functional textiles is: how to make products entering the market gain consumer acceptance.

At the forum, guests participating in the conference also took the functional underwear industry in China as an example. At present, the industry is facing problems such as product homogenization, low-end pricing, and price wars, while foreign trade companies have made domestic sales because of bad export conditions. Transformation and price-based advanced online sales also affect the healthy development of functional textiles.

How to solve the development problems of functional textiles, Yang Shibin's answer is: production companies should take responsibility from the R & D, production and sales and other aspects to build a full industrial chain; at the same time, but also rely on relevant standards and third-party testing agencies, etc. , to ensure product safety and expand. For example, in the production process, he hopes that the production companies will use scientific and technological breakthroughs to provide the functionality of the products in the upstream, that is, the fiber processing link. This will not only have a large volume and low cost, but also have better product function stability and stronger competitiveness. . At present, many companies are solving the functionality of the product in the post-processing stage of the fabric, but as the number of fabric washings increases, the functionality of the product will decrease, which also requires the enterprise to work hard to overcome it.

Fang Xijiang, director of the Textile Industry Standardization Institute of the China Textile Academy, stressed that at present, global functional textiles are developing from a single function to a multi-functional combination. Chinese companies should also work hard in this regard and actively participate in international market competition. He fully affirmed Kanglun's spacewear, which is soon to be launched. He believes that this product not only has the function of fast moisture absorption and perspiration, but also has many functions such as antibacterial, deodorant, self-cleaning, and anti-virus, and has passed the international authority. The certification of the organization is the representative of multi-functional textiles in China and sets a new benchmark for functional textiles in China.

Kangdan Fiber Chairman Zhao Danqing said that since the establishment of the company, it has paid great attention to technology research and development and brand building. The research and development of Kanglun Fiber Cleancool not only won the national patent and 2009 China's textile industry technology advancement award, but also the world's first One antibacterial product tested through anti-NDM-1 super bacteria, and passed the European Oeko-Tex100 textile safety certification and Japan SEK antibacterial red (highest) certification, and the safety has reached the grade I product standard suitable for babies wearing. At present, the Cleancool fiber is widely used by domestic and foreign customers, civil and medical customers. For example, the British Ministry of National Defense selected the Cleancool underwear material in the tender specifications for underwear, Pathfinder, Li Ning, Langsha and other brands have also purchased the Cleancool Cleanlux to produce high value-added products. In recent years, the company has also increased the application of Cleancool's Cleancool in the terminal products. The launch of the Kanglun Aerospace Underwear is another innovative product after the company launched the Green Shield PM2.5 mask in September 2012.