Wuxi textile and garment industry integration innovation "weave" a new world

Historically, Wuxi was a famous “bucket terminal”; Wuxi is still an important textile production base in China and has always been a leader in terms of scale and grade throughout the country. However, under the background of the tightening of the overall macroeconomic situation this year, the textile and garment industry in Wuxi is also under pressure, and the competitiveness of textile exports has been weakened. As a result, the market has shrunk, orders have been reduced, prices have fallen, and some companies have been in a dilemma. The reporter recently visited a number of companies and related industry associations to listen to a number of people in the industry to develop the pulse textile and garment industry. The future of the “buy terminal” in their vision is closely related to these words: “potential, integration, innovation, and stamina”. If we set aside the dark clouds and see the moon, the pace of transformation in the textile and garment industry in Wuxi remains strong.

The biggest difficulty is the market, the biggest opportunity is the market

“The biggest difficulty at present is the lack of market demand. Orders have been substantially reduced compared to the past.” Wu Zhiqing, secretary general of the Municipal Textile Industry Association, made a breakthrough.

In his view, although the international financial crisis in 2008 also caused some shocks, it had little impact on the market of the textile and clothing industry, and business orders have basically remained stable. But this time, affected by the spread of the European debt crisis and the sluggish international economic recovery, the international market demand has continued to shrink, and the domestic market has also been generally tight due to macro-control policies, resulting in sluggish domestic demand. Under the two sides’ “caught”, exports have always been The main Wuxi textile industry is hard to adapt to. The decline in market prices has further exacerbated the difficulties. Data show that from the perspective of the product price index PPI, textiles fell by 6% overall, and specific to individual commodities, cotton prices fell by 22% in the first half of the year, short-fiber prices fell by 17.7%, and the negative effect on the output value of the textile and clothing industry is more obvious. . Commodity prices are declining. In another market, prices are rising: In the first half of this year, the labor cost of the textile and clothing industry in our city has risen by 15%, and the company’s money has become increasingly unprofitable.

“The market downturn period is also an adjustment period. For the textile and garment industry, it is a good time to step up technological transformation immediately.” A number of industry insiders have appealed that the current foreign market is weak, *** is relatively strong, and the price of advanced equipment in the international market is falling. It is the best “time window” for purchasing advanced equipment in the world and improving the production efficiency of enterprises.

The most difficult way to go is innovation. The best way is to innovate.

On September 14th, the 14th Jiangsu International Fashion Festival was held in Nanjing. 20 companies from Wuxi made appearances.

At the Red Bean Group booth, there was a special underwear that attracted many people's attention. “The yew can purify the air and extract anti-cancer substances, and is known as the 'plant giant panda'. We originally planted yew, and now we integrate the seedling raw materials and clothing across the border to develop new products.” According to people, they first made yew into wood pulp and then spun it into yew fiber, and then mixed it with cotton fiber in a proportioned manner to weave into a fabric. It has moisturizing, antibacterial and other health functions, and the hand feels particularly supple.

Companies that value innovation are naturally rewarded. From January to July of this year, in the city's key garment enterprises, a number of enterprises that have always been focused on innovation have maintained a good momentum of development. For example, the output value of enterprises such as the sun and red beans all increased by more than 4%.

In addition to product innovation, there are innovations in marketing models. “Haili Family has 2,400 stores across the country, employs more than 40,000 people, and has an annual operating income of 9 billion yuan. However, no one store is invested by Haishu Group. No one employee’s salary is paid by Haishu Group. A piece of clothing is produced by the Haishu Group.” Jiang Nan, deputy general manager of Haishu Group, introduced that the secret of marketing success is to firmly grasp the top of the “smile curve”— R&D design and product standards, from traditional production. Manufacturing companies have turned to brand operators to become the country's largest clothing chain.

Under various pressures, innovation is indeed not easy, and the concept of “innovation for death, no innovation, etc.” still holds a market among some companies. In this regard, the analysis of the industry, the transformation and upgrading of the textile and garment industry is the general trend, as the coastal developed areas of Wuxi, if you can not play the advantages of technology, management, products, etc., it is difficult to win in the fierce market competition. Therefore, a group of “weak innovative” enterprises with weak technical strength and low product quality will be eliminated, and the corresponding “strong innovation” enterprises will take the initiative to become the leader of the Wuxi textile and garment industry in the new era. By.

The most important thing is the brand. The most needed is the development environment.

Brands are the lifeblood of the garment industry. The same fabrics and styles, with different labels, may have different prices.

Wu Zhiqing introduced that now Wuxi textile industry has a world-famous “sunshine” and 17 Chinese famous brands such as “red beans”. How to give full play to existing brand advantages and create more resounding Wuxi brands has become an important issue in front of them. Question.

The "Sunshine" roadmap continues: At present, Sunshine Group is resuming its overseas marketing network, opening up the international market through various forms such as the acquisition of brands and independent operations, and at the same time shifting some labor-intensive processes to foreign countries to achieve transformation and Transfer synchronization promotion. Jiangyin Yunbat Group took its own brand of sweaters to the United States to register, and acquired five different brands of woolen sweaters in the United States. It established a sales network and design center in the United States. Small batches and personalized high-end fashion Sweaters are produced directly in the local market. This year, the number of orders has risen, and profits have increased by more than 10%.

Large companies "famous for a million," there are many small and medium-sized enterprises to do? Jiangsu International Fashion Festival, Ashland costume Chairman Gong Zheng's words may be inspired by the city's garment industry: all companies must be upgraded and upgraded However, it does not mean that we must create our own brands and take the lead. Many SMEs need to find new opportunities in the industrial chain division of labor. At present, there are nearly 200 cooperative factories in Ashidun, and more than 30% of the enterprises have achieved "secondary development" under the brand operator's integration.

A number of industry insiders said that the textile and apparel industry needs to overcome the difficulties is the development environment. Upstream and downstream enterprises in the industrial chain must hold groups to warm up, give each other profits, and share benefits. The government departments must strive to create an environment and minimize the burden on enterprises. At present, many companies are ready to seize the opportunity of Russia's accession to the WTO to open up the local market. It is suggested that the government use various resources to carry out organizational key development and expand the market space for the company.