China's underwear market share of 500 billion yuan, and an annual increase rate of 20%, the market potential for development, but the quality of underwear is not optimistic. Some companies in order to reduce costs, the use of poor quality fabrics, resulting in the product pH value, formaldehyde content, azo dyes and other materials exceeded both directly endanger the health of consumers, but also seriously affected the development and reputation of the entire underwear industry, but also hinder The healthy and orderly development of the industry.

In fact, the underwear industry in 2012 is difficult to argue is an indisputable fact that labor, raw material prices, pushed up the cost of production, increasingly thin profits, sales downturn, increased inventories, but these can not be an excuse to affect the quality of underwear, many Underwear business is in the face of such difficulties, adhere to professional ethics, practice internal strength, energy savings, through the fog, out of the woods. One of China's top ten underwear brand Love Baby, is such a business. The face of the downturn in the status of the underwear market to overcome difficulties, the interests of its clients and insist on winning by quality, selected high-grade imported fabrics, in accordance with the shape of the East women, the use of ergonomic cutting, make the underwear more suitable for Chinese women to wear.

Love yarn baby is Hong Kong Love yarn underwear Group's apparel brand, the product market, put "to protect the health of women to do quality underwear" as a corporate mission, "to build China's first brand of healthy underwear," "global adjustment underwear Experts "as the goal, the quality of life as an enterprise, from the height of the responsibility to Taishan know underwear industry, establish and improve a management system and high standards of inspection system, from fabric procurement to product design, production and processing To the quality inspection, every aspect and every process are strict checks to ensure that each batch of underwear fully meet the national standards.

Love yarn baby memory alloy ring, lighter than the average steel ring, super elastic, soft, temperature, no ordinary steel underwear bra squeeze, wearing a stable, safe and healthy, easily, even for a long time wearing will not affect Blood circulation, but also effective prevention of various types of breast disease, with no deformation, more effective correction of chest type, more conducive to the promotion of loose breast under the vertical, so that the chest is even more beautiful. The bra to fill the gaps in our underwear technology, lifting the long-term wear of ordinary steel bra harms, so that women wear better, more confidence, and healthier.

The current situation, the underwear business should give top priority to quality, quality win, at the same time, but also to enhance brand value added efforts, so as to increase customer adhesion. Love yarn baby underwear can enhance the body sculpting body effect, but also the complete elimination of various breast diseases, has a high added value, a listing has aroused the concern of consumers and favorable. Love yarn baby focus on customer experience, experience mode through the store, to a certain extent, to enable consumers to experience the comfort of the product and wearing effects, to experience the thoughtful and meticulous service.

So women's friends to buy underwear should pay attention to what the problem? Love yarn baby's director of marketing Zouji Fu said that the vast majority of female consumers choose underwear best to do four things: First, choose genuine. In the purchase of underwear as far as possible to good integrity of the mall, lingerie store to buy, choose the regular manufacturers of products. Second, pay attention to see. Mainly to see the product's safety category, to select the logo for the A, B class of products, and pay attention to see the product's logo is complete. Third, pay attention to "smell." When shopping to pay attention to smell if there is a pungent, or uncomfortable taste. At the same time, try to buy light color, soft, breathable cotton products. Fourth, pay attention to washing. The new underwear should be cleaned before wearing it.

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