The price of safety shoes in 2012 is in full swing

Shopping malls such as battlefields, in this competitive world, are often the result of a wave of investment waves triggered by the emergence of a new business opportunity. In this process, there are often numerous competitive price wars. Soon, this industry has made it difficult to survive because of low profits. Regardless of the industry in which the business is done, the essence of the business is to chase profits. Only by guaranteeing profits can companies survive and continue to operate. If companies do not pass their own cost control, technological innovation, and improve management efficiency to reduce costs, thereby reducing product prices, but simply relying on price wars to maintain business survival, often hurt the entire industry.

In today's labor insurance shoes industry, various brands have come of age. Large and small labor insurance shoe manufacturers have sprung up. Some companies often adopt low-price strategies in order to seize the market. As everyone knows, when companies sell at a low price, they have already set a price for this type of product in the entire industry and put a shackle on it. In accordance with this standard, consumers will review similar products in the entire footwear industry. If the product is not an absolute monopoly operation, if the product is not an investment product, then once the price is lowered, it will be difficult to go back, thereby causing harm to the orderly and reasonable competition of the entire industry, and then affecting the survival of the entire industry. The end result is that everyone adopts a low-cost strategy in order to survive. This leads to a vicious circle. The end result is that the industry reshuffles and a large number of companies fail. Only those companies with strong capital and strong brand strength can survive.

The market competition is fierce, discount promotion is unavoidable, but if a company does not have its own red line, there is no reasonable pricing strategy, relying on cost prices, lower the overall labor insurance shoes market prices, disrupt the market, the final result is often harmful People harm themselves. Such an example has appeared in the entire labor insurance shoe industry. Some companies have taken away a lot of orders based on low-price strategy and low quality. It often takes a long time, the quality of products has problems, orders are taken away by others, and their own products Positioning, the price of the product led to the company does not appear in the vicious circle, the final closure is inevitable.

It can be seen that only by virtue of their unique ideas and innovations, the company takes the path of its own characteristics, and then adopts the correct marketing strategy, has planned and launched products, and controls product pricing power in a rhythm. Only in this way can companies survive for a long time. The existence of a price war can not be relied on blindly. It has its positive significance. Experts have summed up the seven positive roles of labor safety footwear price war:

1. The price war of labor insurance shoes is an inevitable outcome of the market economy. Raise social purchasing power and expand domestic demand.

2. The price war of labor insurance shoes can quickly promote market expansion.

3. The price war of labor insurance shoes can eliminate a group of inferior products producers and seek short-term profits, stop duplication of investment, and rationally integrate and utilize social resources.

4. The price war of labor insurance shoes can directly benefit consumers. At a lower cost, enjoy the quality of modern life.

5. The price war of labor insurance shoes can increase the competitiveness of national brands fighting overseas markets.

6. The price war of labor insurance shoes accelerates the upgrading of product innovation and marketing practices.

7. The price war of labor insurance shoes prompted Chinese companies to optimize the management level and quality of human resources.

More SMEs are forced to participate in the price war of labor insurance shoes in the actual operation of the market. As a result, due to their own enterprise strength, price policy, market standardization level, etc., they are unable to compare with large enterprises. The result is often heavy losses. In the fall, the interests of enterprises have been damaged.