In 2011, the trading volume of e-commerce in China has reached about 6 trillion yuan a year, accounting for 13% of GDP and the online retail scale has reached around 800 billion. E-commerce has shown a gratifying development trend. For underwear companies, the transfer to e-commerce is not only a blue ocean strategy, but also a new way to gorgeous turn. With the rapid development of the Internet, e-commerce has become more and more popular with netizens due to its convenient and affordable prices. Online shopping underwear has also become an indispensable and important part of women's life. The getfit underwear is exactly Spotted this advantage of e-commerce. The raw materials, labor, real estate rental prices, the industry turning point is approaching, so Princess (getfit) determined to choose e-commerce. August 2011, Lynx (formerly Taobao) Princess (getfit) flagship store on the line. The 9-month-old getfit flagship store has initially tasted the sweetness of e-commerce. The head of the getfit flagship store in Lynx said that the entry into the e-commerce of underwear companies will not only save store rent and give profits to consumers, but also shorten the production cycle, return funds as soon as possible and reduce inventory pressure. Touched after the Princess (getfit) underwear, terminal sales channels expanded to win the trust of customers, rave reviews, the brand image will be set up. For getfit, the touch-screen is not just a strategic blue ocean, but also a new channel for corporate gorgeous turn around. Princess (getfit) underwear by Love yarn clothing group honor produced, its brand advocate is: self-confidence is to wear out. Designed by Hong Kong-based international top designer Ada Chen, Getfit has won London's most prestigious fashion awards - Grand Marquis and Cila Award for International Haute Couture Best Underwear Fashion Award. " Underwear relative to the coat, it is closer to the skin, so underwear strongly affects the physical and psychological feelings of women, but also need to give them a "care, self-cultivation and health" experience. Getfit series of underwear, not by oppression of the body to achieve weight-loss purposes, but combined with human body mechanics, bionics, aesthetics, fat free learning, using different pressure design, gently move from top to bottom, will drain, shift , Droop fat packing to the right place to protect the body to adjust and focus on fixed fat. Princess (getfit) fabric texture, comfortable, breathable, hygroscopic, not only the body shape, and can protect the breast. In particular, the memory alloy steel support, zero pressure on the breast, machine washable deformation, ultra-comfortable experience, has been recognized and favored by female consumers, has won the top ten influential brands in China's underwear industry, China's regulatory underwear market competitiveness The first brand, the most favorite brand of Chinese women's underwear consumers, safeguarding the rights and interests of consumers - the integrity of service satisfaction brand. Behind these glittering honors is the responsibility of getfit to pursue and protect women's health. It is also the result of getfit's emphasis on consumers' personal experience. Getfit brand, through the Tic-Tac-getfit flagship store shows the brand's features and advantages, interpretation of high-end underwear "health, technology, fashion, environmental protection" concept, touch the soul of fashion. Princess (getfit) has a perfect after-sales service and logistics, so that more Chinese women enjoy online shopping underwear bring value experience. E-commerce for consumers to create a convenient trading platform, the interpretation of underwear culture, fashion ideas have been carried forward, is the underwear industry's navy strategy, to strengthen brand building, expanding the influence of enterprises in the market can not be underestimated.
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