Bao Jiejia: Traditional Handicraft Flowers Bloomed in Shanghai

Recently, Bottega Veneta celebrated the opening of the new store in Shanghai's Yifeng Bund, dispatched the most senior leather craftsmen from the Italian Italian workshop to Shanghai to showcase the most representative handbags for local customers. The use of superb skills and extraordinary craftsmanship. In addition, for the first time, customers' bags are given the opportunity to manually sew the initials made of top crocodile leather.

The latest initials sewing service launched in Shanghai has pushed the brand's personalized services to another level. The brand maxim of Baodijia's interpretation “When your own initials are enough” is expressed in a new perspective. The product reveals unique and personal styles. At the same time, it highlights the four main purposes of the brand: exquisite craftsmanship, innovation Design, practical functions and high-quality materials.

First, customers can choose from two or three crocodile leather letters based on the classic color of Bottega Veneta, and handcrafted by craftsmen to sew bags specially selected for this service, including high-quality knitting. Straight or open shopping bags and slung bags made of rare materials such as sheepskin, ostrich skin, and snakeskin.

Thomas Mel, the creative director who attended the opening ceremony of the new store, said: "Every time someone witnesses Breguet's product creation process for the first time, he will always establish a connection. Because people have witnessed the craftsman's production with their own eyes. All of them were infected with the enthusiasm of artisans.” He said: “If you don’t personally witness the production process of Bottega Veneta, customers cannot really appreciate the time and effort behind the products. Adding a unique artistic space to the new Shanghai store reflects Bottega Veneta is not only a premium lifestyle brand, but also supports the brand's support for photographers, artists, designers, musicians, and nurturing new generations of talented people. Therefore, I am delighted to be able to witness the opening of a new store with art space in Shanghai.”

“The China has always been a dynamic market since the brand was introduced into China in 2007. At that time, we have already noticed that Chinese customers appreciate the brand’s commitment to society and culture,” said Patricia Chief Executive Officer and Chief Executive Officer MacLean Bisali. The promise made by Art Shanghai Yifeng Bundyuan Branch is the largest Baodijia store in China, overlooking the Bund, especially since this new store has added art space for the first time. Therefore, Bao Xia sent the most senior leather craftsmen Go to Shanghai and personally demonstrate the production of purses for customers and demonstrate the different side of other brands – Baozuo's exquisite skills and extraordinary techniques.”

The purpose of Bao Zijia's dispatch of senior leather craftsmen to Shanghai, in addition to sharing the aesthetics of craftsmanship to confirm the enthusiasm of the brand, hopes to establish a deeper connection with the customers. The Bund has decades of elegant elegance and has become the most dynamic metropolis in the world in recent years. It is also the focal point of this grand opening of the new 4-day store. Shanghai Yifeng Bund New Yuanyuan is Baodijia's largest specialty store in China. It covers an area of ​​over 530 square meters and has a permanent non-commercial art space. It will showcase contemporary Chinese artists throughout the year and Photographer works.

The first art exhibition will be launched in August, displaying seven wonderful works by contemporary photographers from Jiangnan. Jiangnan has a rich history of art and culture. However, in recent years, it has undergone rapid changes with the development of modernization. As in other parts of China, people are seeking to reconcile their plans to preserve the lost tradition and cultural heritage in a modern environment.