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On the afternoon of September 7, Huang Bingnan, chairman of Kadding (Fujian) Children's Products Co., Ltd., led the company personnel to gather at the Prince Hotel in Jinjiang and held a signing ceremony of the Kardin brand marketing summit and brand image spokesperson. "There is more happiness in love." It is claimed that this summit takes "having love and happierness" as a new idea to awaken society's emphasis on "love" and arouse the community's concern about "the healthy growth of children." Kadin is not only caring at the product level, but also in the parents' love for children, the love for children in society, the children's own love and the love for others, which resonate with the public and spread more love to children's health Grow this aspect. To wisdom strategy, build China's children's products industry's leading brand. This year is the first year of Kadin's second five-year plan. The previous five-year plan won a lot of Kadin's. At the time of the new plan, with the ever-changing market, Kadin Company boldly implemented the affection brand marketing strategy, turning from the original style of motor sports to the present happy and casual style. Now that the parents of children have been gradually transformed into 80s, in the face of the family structure of "6 + 1s", the practicability can no longer meet the requirements. Fashion, happiness and other multi-functionalities can be incorporated into the children's products so as to occupy a place in children's products. Brand upgrades, channel upgrades, and cultural innovations are the changes that the children's industry is now facing. Kadin brand in the segmentation of the children's market, the continuation of the difference of marketing strategy, focus on brand strategy upgrade, living museum and the integration of shoes and apparel, the implementation of further development, leading the new generation of young adolescent costumes advocate. This year is the first year of Kadin's second five-year plan. The previous five-year plan won a lot of Kadin's. At the time of the new plan, with the ever-changing market, Kadin Company boldly implemented the affection brand marketing strategy, turning from the original style of motor sports to the present happy and casual style. Now that the parents of children have been gradually transformed into 80s, in the face of the family structure of "6 + 1s", the practicability can no longer meet the requirements. Fashion, happiness and other multi-functionalities can be incorporated into the children's products so as to occupy a place in children's products. Brand upgrades, channel upgrades, and cultural innovations are the changes that the children's industry is now facing. Kadin brand in the segmentation of the children's market, the continuation of the difference of marketing strategy, focus on brand strategy upgrade, living museum and the integration of shoes and apparel, the implementation of further development, leading the new generation of young adolescent costumes advocate. At the meeting, Chairman Huang Bingnan and Mr. Du Haitao, the symbol of happiness, completed the signing ceremony. Mr. Du Haitao said he was very happy to join the big family of Kadin and contribute to the healthy growth of children. He also brought joy angel who could not attend Wu Xin VCR, the summit atmosphere to the climax. Kadin boldly change the brand positioning, to create a new paradise for Chinese young happy life with the affection, happiness, love and the idea of ​​"having love and happierness" so as to create a brand new future. Kadin believes: The world is a home, the world is full of love! Let us live a happy life together with Kadin to create a better future!