Top custom men's Smalto's "China road map"

This is a weekend evening. The Opulence Hotel in Sanlitun Bar Street in Beijing is enveloped in a blush of sunset. The translucent wide green glass looks like a spring breeze. Guénic, dressed in a dark blue suit, leans against the window with ease and calmness, facing the cameraman's shot, casually styling, and the metal cuffs on the light blue shirt glitter.

Thierry LeGuénic - Global CEO of Smalto, the world's leading custom men's brand.

"triple"

After the photo was taken, Guénic, the Frenchman, walked over to the table and asked the waiter for a glass of American brand Ice Coke. Then he began to talk about Smalto, the world's top brand from Italy.

The founder of the brand, Mr. Francesco Smalto, was born in Italy. At the age of 11, he first designed a costume for a children's stage show. From then on he began his miraculous design career.

In his early years, he studied cutting at a public college and later worked as an uncle for him as a tailor. Around the age of 15, Francesco Smalto came to Paris to work for Christiani and later worked with the then chief designer of Paris, Camps. Since then, Francesco Smalto has been practicing in the studio of Mr. Harris, the private tailor of President Kennedy in New York City. During this time, he was deeply attracted by the comfortable tailoring methods favored by American suits. After the internship, he began to create his own brand.

In 1956, the French Prime Minister Francois Miterand wore a grey suit designed by Francesco Smalto in the election, marking Smalto’s establishment of a leading position in the European high fashion industry. In 2006, Smalto became the official dress designer of the French national football team. This niche high-end luxury brand began to enter the public eye. Currently, Smalto is the only haute couture men's clothing recognized by the French High Fashion Association and the only exclusive men's wear at Paris Fashion Week.

The success of Smalto can be seen as a model of a highly international "triple play" - the design elements of Italy, France and the United States where the world's luxury goods are most concentrated: Italy's classic plate type, exquisite tailoring and high-grade fabrics, and France's nobility , elegant and romantic, the United States upstart fashion, comfort and trend creativity, together create a multi-hybrid high-end brand.

This "triple play" design style has also been reflected in product structure in recent years. Guénic told the reporter that in order to expand the international market and brand influence, he once focused on the top-level custom-made men's Smalto brand. Currently, there are three product lines. The first is the traditional high-level customization, which is oriented toward high-level or highly influential power. The star groups, who are economically strong, want to make themselves unique, including those who are special customers; second is high-grade clothing, product prices and service targets, those who pursue the fashion and classic image, taste unique and confident senior white-collar workers. And the upstarts; the third category is the classic urban casual wear apparel, chic fashion, elegant and casual, the customer is positioned in the young and dynamic, confident in their own taste and life, the social status is in the rising stage of business people.