On February 26, 2011, Mr. Michelle Nathan, the national treasure master of France, was invited to visit the THEOPHILE brand. Ms. Lin Ying, the chairman of THEOPHILE, consortium brand consultant (well-known brand marketing expert) Professor Wang Xiangsheng to accompany. MARCEL NATAN is the master of French national treasure in today's fashion industry. For over 40 years, he has worked on many French top brands for ladies ' wear , especially the two-on-one coats or tops that he manufactures. In 1959, Mr. Natan and his wife founded the sophei nat fashion company. Initially, they were designed with the most luxurious materials to produce high-quality clothing. The first few years only in the French market, beginning in 1964 into the international market, mainly in the United States high-end department stores. Such as BERGDORF GOODMANNEIMAN MARCUS, BLOOMINGDALES ... ... 1969, superior fashion fabrics and technology excellence, Sophie was United Marketing Group awarded the "world-class supplier" title; the early 70s of last century, Sofina started with Mitsui Group co-operation into the major well-known department stores in Japan, and then in other Asian countries and regions. Sofitel Fashion Company founder Marcel • Nathan led the team in fashion excellence on the achievements of many famous fashion companies attracted many famous companies, so Sofitel to provide proofing and pattern making cooperation. These brands are HERMES, BALENCIAGA, LANVIN, CELINE, BALMAIN, BURBERRYS, etc., and some international famous fashion big now still by Sofitel Fashion Company to provide sample and plate-making services. In 1972, Nathan's second-generation Michelle Nathan completed his studies at the Paris Haute Couture Society and graduated to work for the family business. In the late 70s, Michelle Nathan adhering to the SOPHIE NAT brand of high-end women's clothing quality and product line, and launched the MICHELLEMOISSAC and EDWARD ACHOUR two brands, for 30-60-year-old pursuit of sophisticated and elegant modern women. The strength of these two brands is also superb elbow technology and production technology, and for each brand series of characteristics to be updated. As for the Japanese market, Asian women's body characteristics and Europe are different, the two fashion and craft experts and their proprietors will visit the Japanese partner company, the Japanese team for technical training to ensure that the technical level of products. According to Michelle Nathan introduced their brand has been designed and manufactured high-quality woven clothing line, the products are skirt suits, trousers suits, coats, dresses and so on. These branded clothing collections are designed and manufactured in Paris. The company's design studio has 4 designers, craft workshop with 5 craftsmen, the product in France by the company's workshop and two French cooperative factory production. The brand is organized by the company to participate in the show at home and abroad and direct meetings with existing customers to organize sales, because Natan hopes to establish direct contact with customers and obtain customer information. At present, the major markets for the MICHELLE MOISSAC brand are primarily Japan, Hong Kong SAR and Taiwan Province in Asia, followed by Europe. In Japan, the largest market for the brand, NAGAI is mainly authorized to manufacture and operate the product, but Mitsui Group has been its partner in Japan until now. The early 90s, MICHELLE MOISSAC brand to expand to the United States market, the United States soon high-end department store system to product quality and design success. Recently began to receive several orders in the Korean market. Today, MICHELLE MOISSAC brand in the world in 16 countries and regions in more than 100 multi-brand fashion brand stores in the sale. Speaking of his showrooms and craftsmanship, Michelle Nathan argues that handicraft production is very different from large-scale industrial production and large-volume production means less processing technology. Mr. Nathan said it's hard to explain what it takes to produce exquisite handicrafts, not to fool around but to express language: I can only say that handicraft makers have devoted their years of experience in fashion to his high-grade aesthetic He is in control of wearing comfort. The clothing he makes is an expression of his inner artistic feeling and is a piece of art with practical value. In-depth cooperation with Michel Nathan strongly endorsed and Michelle's French brand agency in China and the THEOPHILE brand in-depth negotiations, the proposed brand with the THEOPHILE long-term, friendly and strategic partnership. Evening Gowns,Party Dress,Prom Gowns Wedding Dresses,Evening Dresses Co., Ltd. , http://www.cnlacedress.com
