In this media preview of the winter capsule series, Le Fame specially selected the venue in Shanghai Jiuguang Department Store as the first new 3.0 image upgrade store, which officially opened the curtain of the brand new store image upgrade. The overall commercial space design was once again carried out by the well-known Berlin architectural firm Buschmeyer + Cai, whose offices were composed of a Chinese and a German Designer, a multicultural creative background, and a design gene that blends Chinese and Western aspects of Le Fame. Ingenious fit. Source WeChat: Le Fame This image upgrade aims to create a space where East and West meet, modern and stylish vision, and a pioneering and elegant atmosphere, where young and fashionable women can find their own cozy banquet hall. Go further to feel the unique aesthetic blending concept of Le Fame brand: past and future, classic and contemporary, subtle and unrestrained-like the texture of time and space interspersed in Wang Jiawei's films, crossing ancient and modern. The high-saturation Chinese red echoes the finely tiled turquoise striped brick wall, while the black-and-white spaced mosaic floor tiles, as if the saxophone of time, played a distant movement. Be immersed in the jazz music that roamed the Bund in 1924. In order to create an atmosphere that transcends tradition and contemporary, the designer's innovative 'Let the Light Talk'-breaks a unified light source, and uses a variety of modern materials to cleverly match: transparent acrylic material, which makes light more transparent when it penetrates. It is sharp and large in red, such as atmosphere lights, lacquer, acrylic, velvet, etc. Through the superimposition of different textures, the light source forms different refractions, thereby creating a magnificent and ambiguous atmosphere. As we all know, Shanghai's old western houses were the first residential space, and gradually formed a unique local commercial space, which was also the commercial form at the beginning of Le Fame. This upgrade is cleverly catering to the international trend of 'residential retail space' and will have stronger commercial malleability in the future. Le Fame 3.0 led the upgrade, not only for the aggressive determination of the brand image, but also a milestone in business development-as of the end of 2019, Le Fame's national stores will reach 72, covering the top shopping malls and department stores in the first and second tier cities' golden business districts. Next year, the number of stores will further reach 100 stores. At the same time, the retail channel will be optimized to set the area of ​​120-150 square meters as the main store. Therefore, the selected Shanghai Jiuguang Store is the first department store to complete the 3.0 image upgrade, and the Shenyang Vientiane City Store will follow closely behind, and it will also become the second upgraded mall store. In 2020, Le Fame Chengdu Taikoo Li Store will take advantage of its unique building to present the ultimate pursuit of 3.0 image upgrade. As the representative brand of the new Chinese women's clothing brand, it will once again verify the perfect fusion of commercial and artistic tone in the market.
Outdoor sports have become an indispensable part of people's daily lives, and choosing suitable outdoor sportswear has become a science. Here, I will introduce the benefits of our outdoor clothing products. Sports clothing tends to be light, soft and durable. The choice of materials is the main reason for the good sales of our products. First, good quality sports clothing can greatly improve the comfort of the clothing, say goodbye to stuffy formal wear, and improve the experience and effectiveness of sports; second, good materials can reduce the risk of accidental injury or muscle damage and reduce friction and resistance during exercise. Our products use waterproof, breathable and elastic fabrics. Choosing these fabrics can better enhance the experience of wearing our products and the experience of sports, which is also related to the quality of our products.
Our products will be exported to the United States, which is one of the earliest countries to promote a healthy lifestyle. With a deep sports culture, many people participate in sports activities every year, making the United States a popular area for sportswear consumption. Our clothing products feature a fresh and simple style. Outdoor sportswear does not have too many complicated decorations, as too much decoration can reduce the sporting experience. This is also a design philosophy we adhere to, which is to keep up with fashion trends while highlighting our product style. Our clothing products not only have our own style and design philosophy, but also have many characteristics, such as warmth, moisture wicking, waterproofing, breathability, quick-drying, and anti-static properties. These properties are designed to adapt to the various effects that different changes can have on the human body. Different sports require corresponding sportswear, and wearing suitable sportswear for different sports can greatly improve the effect and experience. Casual outdoor sportswear can give people a refreshing and comfortable feeling.
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