Dalian clothing industry's joy and worry

Since the beginning of this year, the economic operation of the clothing industry in Dalian has continued to grow. In the first three quarters of this year, the city’s large-scale enterprises achieved sales revenue of 13.66 billion yuan, up 19.8% year-on-year; industrial added value was 9.07 billion yuan, up 28.4% year-on-year; export delivery value was 11.4 billion yuan, up 6.3% year-on-year. However, while the overall development of the situation is good, companies have also encountered some new annoyances.

The public service platform was effective In early September this year, on the eve of the Dalian Fashion Festival, the Z28 Fashion Silicon Valley Creative Publishing Center opened by Dalian Garment People was officially launched, providing convenient conditions for companies to launch fashion publications and promote products. During the clothing festival, the "Dalian Cup" young fashion designer contest, the Dalian local brand exhibition, the information conference, the Dalian professional skill contest and the clothing contest finals organized by Dalian Garment Association are held here. Jiang Weijie, executive vice president of the China Garment Industry Association, said that with the opening of the Dalian Fashion Innovation and Publication Center, Z28 Fashion Silicon Valley will further promote the development of the Dalian garment industry and become a platform for connecting companies, communicating industries, and going global.

Deeply cultivating the domestic market This year, Dalian garment companies took a variety of measures to deeply cultivate the domestic market. They adjusted their product structure, implemented sales transformation, expanded their marketing network, and achieved good results in distress. Dayang Group has now formed a domestic market, the Asian market and the European and American markets each occupy 1/3 of the sales pattern. Sang Fulan Fashion Co., Ltd. has continuously launched new products and adopted self-operated stores, supermarkets and other ways to expand sales channels. According to statistics from the third quarter of the top ten shopping malls such as Dalian Friendship Shopping Center and McKayle, the sales volume or sales volume of Dalian local brand products such as Genesis, Happy Women, Fuge, King Arthur are among the top ten.

To build its own brand of operations in Dalian This year, three new provincial-level brand names have been added to the company, namely, special brands, Ren Ping and Sheng Zhuo, which have enabled the industry-wide brand names to reach 9 brands. Many companies set up branches, specialty stores or shopping mall counters in some large and medium-sized cities in the country to operate original brand products; some powerful companies have launched online direct brand products. Dalian Huaying Garments (Group) Co., Ltd. was originally a single export enterprise. This year, it launched the “Nethersfaire” brand series for the first time to create a new brand of Chinese girls' clothing. All this shows that Dalian's garment industry has changed its development model of relying excessively on exports and has made its debut in domestic and foreign markets with its own brands.

Developments have encountered new annoyances Although orders for most companies have increased this year, some companies are often afraid to take orders and entrepreneurs have created new annoyances. The outstanding problem is the shortage of employment and recruitment difficulties. Most enterprises have a labor shortage of 20% or even 50%. Enterprises generally suffer from a drop in profits due to increased costs, fabric costs rose by an average of 20%, hydropower rose by 3%, and labor rose by 15%. If we want to reverse this situation, we must rely on the improvement of corporate creativity on the one hand and the government on the other.